Q:

What are adopter categories?

A:

In the diffusion of innovations, adopter categories entail the classification of people or consumers depending on their willingness to try a new product. The five categories include innovators, early adopters, the early majority, the late majority and laggards.

Innovators play the role of trying new ideas because they are usually venturesome. As a result, they create new products and put them on the market. Early adopters are the first people who learn about a product. This group plays an important role since other adopters come to them for advice.

Those in the early majority tend to discuss with their peers prior to making a decision about using a product. On the other hand, those in the late majority adopt the product after others have done so already. They tend to adopt a product after encountering a need. Laggards are the last people to adopt an innovation, and they usually have no opinion on a product.


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