One of the advantages of quota sampling is it helps create an accurate sample of the population when a probability sample cannot be obtained. Also, since quota sampling does not need a sampling frame or spelling techniques, it is easier and quicker to perform. A disadvantage is that it is difficult to see potential sampling errors.Know More
Quota sampling has both advantages and disadvantages. Another advantage of quota sampling is it gives a better representation of certain groups within the population, without over-representing them. Using the quota sample makes the comparison of these groups easy.
However, a disadvantage of quota sampling is it makes it impossible to detect a potential sampling error, since the sample is not chosen via random selection. Even if a proportion of the population is estimated correctly, the sample selection may be biased, and since statistical inferences cannot be made from the sample to the population, it leads to generalization problems. It is also difficult to have an accurate quota frame due to the unavailability of current information on certain topics. It is possible to divide the population in groups, with each unit from the population belonging to one group, but if the sampling requirements are extended, more groups are needed. This would increase the sample size required for research, which in turn increases overall costs and research time.Learn more about Marketing & Sales
The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.Full Answer >
Sponsorship can be a positive way to promote a business and help local causes, but there is the risk that the sponsored party may do something the sponsoring business does not approve of. Businesses can sponsor sports teams, youth clubs, theater productions, and other public activities.Full Answer >
Advantages of price discrimination include higher revenue, which in turn lets companies offering products invest in more research and development, ultimately improving their services, while disadvantages include limited consumer surplus and higher prices for many consumers.
Price discrimination refers to a pricing and retail tactic where companies charge consumers different prices for the same products depending on regional economic circumstances. This discrimination occurs in many settings, including electrical companies charging different rates for on-peak and off-peak hours and organizations offering discounted tickets for students and seniors.Full Answer >
Some advantages of mass marketing include reaching a large audience and the potential for massive sales, but some disadvantages of mass marketing are overexposure and increased competition. Businesses that use mass marketing attempt to appeal to the entire consumer population instead of focusing on a particular niche of consumers. This method can work well depending on the strength of the products and the business, but it can also prove ineffective and lead to poor sales.Full Answer >