Advantages of radio advertising include that it provides specific audience targeting, and it is cheaper than TV. Disadvantages include that radio ads are easily forgotten and that people tend to ignore radio as background noise.Know More
Since radio is an older form of technology, many people forget that it is an option, but this has its upsides as well. According to Allbuisness.com, 30-second ad spots on the radio are often cheaper and easier to create than their television equivalents. It is possible to create radio ads tremendously quickly as well. This is not the case in television. Ads in television take weeks or longer to create. Radio ads also have an advantage over magazine ads in that there is no need to wait until the next issue is released before creating more ad spots. Since radio stations often target style with specific demographics like pop or talk radio, it is also possible to use radio ads to appeal to people within those demographics specifically.
The downside to radio is that the best times for radio are during the morning and evening commutes, so these time slots are often competitive. Another problem is that it is easy for audience members to miss an ad since they are often listening to radio while doing something else. This makes it important to run the ad a few times to make sure everyone hears it.Learn more about Advertising
Relative to public relations and other forms of marketing communication, advertising offers a business greater control of its messages and the ability to adapt over time, while primary drawbacks include cost and the fact that there is no guarantee of a reasonable return on investment. Additionally, measuring the return on investment is often difficult.Full Answer >
Bandwagon advertising refers to campaigns that attempt to convince individual consumers to purchase a product or service based on the idea that many others are purchasing it, making it tempting for the individual to do so as well too. The notion that making the suggested purchase gives the consumer a particular experience or feeling is key to the bandwagon experience. This is one of the most popular advertising techniques.Full Answer >
Examples of emotional appeals in advertising include ads designed to make people fear the consequences of their actions, such as being fined for not wearing a seat belt. Others encourage consumers to join the crowd, such as ads that highlight the popularity of a product.Full Answer >
False advertising is one of the most common and widely condemned forms of unethical advertising. Yogurt maker Dannon had to pay $45 million after it was sued for overstating the benefits of its Activia yogurt line.Full Answer >