Q:

What does advertising do?

A:

Quick Answer

Advertising directs the public’s attention to a particular product or service and is intended to prompt a person to take action. It is designed to be memorable and persuasive.

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Full Answer

Advertising is normally employed as part of a broad marketing strategy. It is a prominent means by which many businesses acquire and retain customers. While advertising is normally recognized for its value in selling products, it can also be used effectively in the field of politics or to persuade public opinion. Branding, which effectively associates a product’s name with certain qualities in a consumer’s mind, is a common advertising strategy.

When a company decides to advertise, it often employs the services of an advertising agency. The agency then chooses the most effective media to convey the intended message of an advertising campaign. This can include television, newspaper, radio or magazine advertisements. With the wider availability of the Internet, websites and blogs are becoming an increasingly important means of advertising. Today’s advertisements can be interactive and often directly engage consumers by asking them to vote for or express opinions on certain products via social media. They are targeted to specific consumers based on what is known about a person’s Internet browsing habits.

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Related Questions

  • Q:

    What is persuasive advertising?

    A:

    Persuasive advertising is the use of media to move an audience to take action. Advertising professionals pay for space or time in a medium to deliver messages to buy or use their service or product.

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  • Q:

    What are the disadvantages of advertising?

    A:

    The disadvantages of advertising vary depending on the form of advertising used, but can include ineffective use of advertising images, difficulty qualifying return investment numbers, difficulty choosing the most appropriate channel for advertising, audiences declining on television advertising, high CPM costs and the use of DVRs leading to fewer people viewing commercials. When companies invest in advertising, they need to look at both the advantages and the disadvantages involved in each format to choose the most appropriate advertising channels for success.

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  • Q:

    What is the role of advertising?

    A:

    The role of advertising in a business allows potential customers to make a somewhat informed decision on the products or services that they choose to use. Companies use advertising to highlight the benefits of everything they provide.

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  • Q:

    What is covert advertising?

    A:

    The phrase "covert advertising" refers to advertising that is hidden in other media, such as an actor in a movie drinking a Coca-Cola. It is referred to as "covert" because it is not direct advertising, but subliminally viewers often notice the product.

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