Q:

What does advertising do?

A:

Quick Answer

Advertising directs the public’s attention to a particular product or service and is intended to prompt a person to take action. It is designed to be memorable and persuasive.

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Advertising is normally employed as part of a broad marketing strategy. It is a prominent means by which many businesses acquire and retain customers. While advertising is normally recognized for its value in selling products, it can also be used effectively in the field of politics or to persuade public opinion. Branding, which effectively associates a product’s name with certain qualities in a consumer’s mind, is a common advertising strategy.

When a company decides to advertise, it often employs the services of an advertising agency. The agency then chooses the most effective media to convey the intended message of an advertising campaign. This can include television, newspaper, radio or magazine advertisements. With the wider availability of the Internet, websites and blogs are becoming an increasingly important means of advertising. Today’s advertisements can be interactive and often directly engage consumers by asking them to vote for or express opinions on certain products via social media. They are targeted to specific consumers based on what is known about a person’s Internet browsing habits.

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    What is bandwagon advertising?

    A:

    Bandwagon advertising refers to campaigns that attempt to convince individual consumers to purchase a product or service based on the idea that many others are purchasing it, making it tempting for the individual to do so as well too. The notion that making the suggested purchase gives the consumer a particular experience or feeling is key to the bandwagon experience. This is one of the most popular advertising techniques.

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    What is the role of advertising?

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    The role of advertising in a business allows potential customers to make a somewhat informed decision on the products or services that they choose to use. Companies use advertising to highlight the benefits of everything they provide.

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    What was the role of advertising in the 1920s?

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    What is cooperative advertising?

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