Brand managers develop marketing strategies, concepts and goals for one or more business brands. A brand manager is given the autonomy within an organization to steer a brand image in a particular direction. It is the brand manager's job to develop standards and guidelines for brand marketing teams.Know More
Brand managers usually have a broad range of job duties, which largely depend on the size and structure of the organization. At any given time, a brand manager may be supervising an in-house marketing team, assisting with content for a branded advertising campaign or analyzing consumer behavior patterns as it relates to a particular brand. Managing a brand requires an individual to have insight into current marketplace trends that can affect the success of products. It is the brand manager's responsibility to find ways to reach out to a brand's consumer target market and help to increase brand popularity.
Brand managers sometimes act as consultants to colleagues in other departments, such as research and development and manufacturing. Writing progress reports and briefs is another aspect of the job. Some brand management positions require a bachelor's degree with a concentration in marketing. However, many companies prefer hiring individuals who have earned a master's degree. Top candidates for brand management positions often have a Master of Business Administration degree.Learn More
A product manager is responsible for the strategic planning and development of a product line and must coordinate all aspects of product production. Product managers communicate with various company departments involved in product production and marketing, acting as a guide and consultant.Full Answer >
According to Education Portal, a logistics manager is responsible for analyzing and coordinating the storage, distribution and transportation of goods from the manufacturing facilities, to the warehouses, and then to final destinations. Logistics managers are often called logisticians.Full Answer >
To become a marketing manager, a person must typically earn a bachelor's degree in marketing or a related field and gain professional experience. During the course of entry-level marketing work, it is important to demonstrate leadership and decision-making skills along with technical marketing abilities.Full Answer >
To become a property manager, obtain a college degree, take a local property management course, gain job experience, and become certified in property management. Finally, join a reputable property management association.Full Answer >