Burger King's mission statement is "to prepare and sell quick service food to fulfil our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors.” Burger King also uses a "commitment" in addition to its mission statement. The Burger King commitment is "to premium ingredients, signature recipes, and family-friendly dining experiences".Know More
Burger King uses its mission and commitments in order to guide its daily business. Since its inception in 1953 in Jacksonville, Fla., Burger King's mission statement has been referenced in its restaurant locations worldwide and on its websites. The company employs the slogan "HAVE IT YOUR WAY" to create a perception of excellent customer service and the ability to satisfy all customer expectations.
In addition, Burger King works together with and listens to its employees, guests and business partners and is concerned about educating children, preserving the environment, providing jobs, and helping families live and eat better. According to its English website, Burger King adheres to corporate responsibility, which it defines as "looking beyond a strong bottom line to consider the impact of everything we do. It's about doing the right thing as a corporate citizen in today's global marketplace while successfully meeting business goals and objectives....That is why our approach is stakeholder-driven, focused on four key areas – Food, People, Environment and Corporate Governance."Learn more in Corporations
Apple's mission statement essentially provides a list of Apple products. Specifically, Apple mentions the construction of the Mac personal computer, the iPhone, and digital music. Unlike conventional mission statements, the Apple statement does not specifically mention any future intentions. According to Business Insider, the mission statement reads more like a product catalogue than a mission statement.Full Answer >
As of 2014, Samsung's mission statement is "Inspire the world, create the future." As one of the leading electronics companies in the world, Samsung Electronics is characterized by new technology, creative solutions and innovative products. Its mission statement changes every decade to match the current business and technology climate.Full Answer >
Nokia's mission statement, "Connecting People," has guided the company for more than two decades. The company focuses on trying to connect people through phones and the Internet.Full Answer >
Microsoft’s mission statement, as of 2013, is to provide individuals and businesses with technologies and products to increase efficiency, capability, speed and innovation both in the workplace and in the home. To capture these goals, Microsoft strives to create accessible technologies for every type of customer.Full Answer >