Writing a letter asking for money requires a tone of honesty, simplicity and a sense of real communication between the writer and the receiver. Asking for money is always a delicate endeavor. Many nonprofit organizations, however, only survive if they're successfully able to ask for money repeatedly, and many individuals working for those organizations must raise their own financial support through letters requesting money.
One of the key elements in a letter asking for money is a highlight on the benefits the person reading the letter will receive if she responds favorably. Many of these benefits are likely to be intangible. Perhaps the donor will want to give to a mutual cause she cares deeply about or to a person who matters to her. If there are tangible benefits that come with the donation, such as tickets to an event or even just a promise of future repayment, those should be emphasized.
A letter asking for money should also be honest and straightforward. The writer needs to state exactly how the money will be used and why it is needed. People like to give to support a shared vision, so putting into words how this donation supports a mutual goal can be effective. The honesty regarding money should even extend to asking for specific amounts, making it as easy as possible for the recipient of the letter to agree.