Catchy phrases in advertising include BMW's "The Ultimate Driving Machine," McDonald's "I'm lovin' it," Allstate's "You're in good hands," Apple's "Think different" and Nike's "Just do it." These catch phrases all started out as slogans created by ad agencies and became popular, ultimately entering the common vernacular.Know More
Many consider Nike's "Just do it" to be the greatest catch phrase of all time, states Adweek. The advertising agency Weiden & Kennedy, which is based in Portland, Ore., created it more than 25 years ago. Agency co-founder Dan Weiden came up with the line "Just do it" in only 20 minutes. It subsequently served as the "big idea" that integrated disparate communications across all marketing channels for almost three decades, states Adweek.
According to one advertising research study, two factors tend to increase the probability that an advertising slogan becomes a popular catchphrase. The first factor is the size of the marketing budget with which the catchphrase is promoted. The second factor is the length of the slogan; relatively short slogans are more likely to become popular.
Contrary to popular opinion, other design elements, including rhyming, the use of jingles or slogan complexity, have little to no impact on whether a slogan becomes popular or not.Learn more about Advertising
"Yesterday you said tomorrow", "there is no finish line" and "my sport is your sport's punishment" are Nike slogans used by the company throughout the years. "Just Do It" remains Nike's most well-known slogan since it was first used in 1988.Full Answer >
Direct response advertising is paid communication with the intent of driving immediate traffic or sales. This strategy contrasts brand building, with the primary difference being a goal of increasing business activity in the short-term as opposed to developing a brand in the long-term.Full Answer >
"Bandwagon propaganda" is a type of advertising that attempts to draw people to a specific cause by giving the impression that many others have already joined and are happier or better off for doing so. It uses societal pressures to play on several basic elements of human nature.Full Answer >
Native advertising refers to a specific type of online advertising that follows the natural flow of the user experience it is designed to complement. These ads appear similar to natural content on the page that the consumer is visiting and blend in well.Full Answer >