Catchy phrases in advertising include BMW's "The Ultimate Driving Machine," McDonald's "I'm lovin' it," Allstate's "You're in good hands," Apple's "Think different" and Nike's "Just do it." These catch phrases all started out as slogans created by ad agencies and became popular, ultimately entering the common vernacular.Know More
Many consider Nike's "Just do it" to be the greatest catch phrase of all time, states Adweek. The advertising agency Weiden & Kennedy, which is based in Portland, Ore., created it more than 25 years ago. Agency co-founder Dan Weiden came up with the line "Just do it" in only 20 minutes. It subsequently served as the "big idea" that integrated disparate communications across all marketing channels for almost three decades, states Adweek.
According to one advertising research study, two factors tend to increase the probability that an advertising slogan becomes a popular catchphrase. The first factor is the size of the marketing budget with which the catchphrase is promoted. The second factor is the length of the slogan; relatively short slogans are more likely to become popular.
Contrary to popular opinion, other design elements, including rhyming, the use of jingles or slogan complexity, have little to no impact on whether a slogan becomes popular or not.Learn more about Advertising
"Yesterday you said tomorrow", "there is no finish line" and "my sport is your sport's punishment" are Nike slogans used by the company throughout the years. "Just Do It" remains Nike's most well-known slogan since it was first used in 1988.Full Answer >
The target rating point, or TRP, in advertising is calculated by using the gross rating point, or GRP. TRP equals the total GRP multiplied by the ratio of the target audience to the total audience.Full Answer >
Internet advertising, also known as online advertising, is a marketing strategy that focuses on using the Internet as a method of generating traffic and targeting potential customers. Internet advertising delivers messages to potential customers and defines the marketplace via distinct strategies. These strategies provide instant promotion and detailed product information without the geographical boundaries associated with traditional forms of advertising.Full Answer >
False advertising is one of the most common and widely condemned forms of unethical advertising. Yogurt maker Dannon had to pay $45 million after it was sued for overstating the benefits of its Activia yogurt line.Full Answer >