Catchy phrases in advertising include BMW's "The Ultimate Driving Machine," McDonald's "I'm lovin' it," Allstate's "You're in good hands," Apple's "Think different" and Nike's "Just do it." These catch phrases all started out as slogans created by ad agencies and became popular, ultimately entering the common vernacular.
Many consider Nike's "Just do it" to be the greatest catch phrase of all time, states Adweek. The advertising agency Weiden & Kennedy, which is based in Portland, Ore., created it more than 25 years ago. Agency co-founder Dan Weiden came up with the line "Just do it" in only 20 minutes. It subsequently served as the "big idea" that integrated disparate communications across all marketing channels for almost three decades, states Adweek.
According to one advertising research study, two factors tend to increase the probability that an advertising slogan becomes a popular catchphrase. The first factor is the size of the marketing budget with which the catchphrase is promoted. The second factor is the length of the slogan; relatively short slogans are more likely to become popular.
Contrary to popular opinion, other design elements, including rhyming, the use of jingles or slogan complexity, have little to no impact on whether a slogan becomes popular or not.Learn More
Internet advertising, also known as online advertising, is a marketing strategy that focuses on using the Internet as a method of generating traffic and targeting potential customers. Internet advertising delivers messages to potential customers and defines the marketplace via distinct strategies. These strategies provide instant promotion and detailed product information without the geographical boundaries associated with traditional forms of advertising.Full Answer >
The negative effects of advertising on teenagers include increased cigarette and alcohol use, obesity, poor nutrition and eating disorders, according to Pediatrics, the official journal of the American Academy of Pediatrics. Prescription drug advertisements also encourage adolescents and children to believe that drugs are the cure for all their problems.Full Answer >
Starbucks, YouTube, Google, Coke and Nike are all examples of well-known brand names. A brand name is a word assigned by a manufacturer to distinguish itself or its product in the marketplace. The brand name is usually prominently displayed on the product, its advertising and marketing communications.Full Answer >
A good real estate ad has a strong headline to catch readers' attention, information about how the property can benefit readers and a call to action. The ad must also conform to state real estate law.Full Answer >