Commercial photography is any photography in which the end result is intended to facilitate a business venture. Commercial photography includes, but is not limited to, sales brochures, advertisements, business cards, menus and product placements.Know More
Using commercial photographs is especially beneficial for selling products, and the photos may focus on the aesthetics of an item or its use. Business promotion also relies heavily on commercial photography to produce billboards, flyers, pamphlets or other items meant for the purpose of conveying information to potential clients or customers.
It is common for commercial photography to overlap with another form of photography. For example, pictures taken for clothing catalogs or websites fall under both the commercial and fashion photography umbrellas.Learn more about Advertising
Public service announcements and community outreach programs are examples of institutional advertising. These types of advertising promotions are designed to foster goodwill between a company and its present or potential customers.Full Answer >
The main reason that companies advertise is to make consumers aware of the products or services offered. Advertising can be used to draw in new customers or to make current and former customers aware of new products or sales.Full Answer >
In March 2013, Gatorade introduced the slogan "Win From Within," and illustrated such inner drive to be the best with a TV commercial featuring NBA stars Kevin Durant and Dwyane Wade. During the same time, the brand also had a special campaign centered on this slogan in which it produced five bottles, each with an iconic moment from sports history, such as Michael Jordan's foul line slam dunk in 1988. The slogan is still being used as of February 2015.Full Answer >
The "I hate Steven Singer" billboards are part of a humorous advertising campaign for Steven Singer Jewelers of Philadelphia, Pa. The phrase is also used in radio ads. The catchphrase featured on the billboard was uttered by a male customer of the jewelry store, who made the offhand remark after informing Mr. Singer that the diamond ring he bought his wife resulted in a new baby.Full Answer >