Commercial photography is any photography in which the end result is intended to facilitate a business venture. Commercial photography includes, but is not limited to, sales brochures, advertisements, business cards, menus and product placements.Know More
Using commercial photographs is especially beneficial for selling products, and the photos may focus on the aesthetics of an item or its use. Business promotion also relies heavily on commercial photography to produce billboards, flyers, pamphlets or other items meant for the purpose of conveying information to potential clients or customers.
It is common for commercial photography to overlap with another form of photography. For example, pictures taken for clothing catalogs or websites fall under both the commercial and fashion photography umbrellas.Learn More
Carolyn Davidson was a student at Portland State University when Nike founder Phil Knight offered her $2 per hour to do graphic design work for his company. Davidson billed $35 for the Swoosh design project, which is a comparative bargain for such an iconic brand logo. At the time, Knight's fledgling company was not yet called Nike but instead Blue Ribbon Sports (BRS). Knight eventually gave Davidson a more substantial form of remuneration: a diamond ring engraved with the Swoosh logo and an undisclosed amount of Nike stock after the company went public in the 1980s, a gesture that Davidson has described as generous given that her original invoice of $35 from 1971 was paid in full.Full Answer >
Emotional appeals, including fear, anxiety, humor, sex, esteem, rational and social pressure, are tactics used to compel a consumer to make a purchase. Advertisers use humor, for instance, to present a brand image of light-hearted charm or to create positive associations to a brand. Similarly, sex appeal is used to link natural human interest in sensuality to features of a product or service.Full Answer >
A primary reason companies advertise products is to explain the benefits to a particular target market that has need for the product. An initial goal of product promotion is to build awareness that the product offering exists.Full Answer >
Internet advertising, also known as online advertising, is a marketing strategy that focuses on using the Internet as a method of generating traffic and targeting potential customers. Internet advertising delivers messages to potential customers and defines the marketplace via distinct strategies. These strategies provide instant promotion and detailed product information without the geographical boundaries associated with traditional forms of advertising.Full Answer >