Some examples of business-to-business sales include Fastenal selling nuts and bolts to John Deere, Perishable Distributors of Iowa selling meats and produce to Hy-Vee Grocery Store or Nautilus selling equipment to Gold's Gym. General examples of business suppliers and customers include car dealerships selling autos to a taxi company, farmers providing meat and vegetables to restaurants or steel manufacturers selling sheet steel to car manufacturers.
The acronym B2B refers to business-to-business sales. These sales can be a business in any industry selling to a business in any other industry. The selling business is called a supplier. The purchasing business is called the customer.
In a situation where one business is providing goods or services to another business, these two companies form a supply chain. Supply chains can consist of as few as two businesses, and have no upper limit to the number of businesses that may be involved. Business-to-business sales are handled by professional buyers and sales persons.
B2B sales differ from business-to-consumer sales in that B2B sales are far less likely to be emotionally based purchases. Typically, professional buyers have specific criteria for a purchase that they must meet. This contrasts with consumer purchasing, which can often be emotion- or impulse-based.Learn More
Business-to-business, or B2B, marketing refers to a company's marketing strategies to target business customers. B2B is distinct from business-to-consumer marketing, where companies go after household customers. A primary difference is that B2B often focuses on logical or rational appeals, whereas B2C marketing often attempts to appeal to consumer emotions.Full Answer >
According to Meltwater, some best practices for B2B social selling include encouraging sales reps to become more active users of social media, capturing contact profiles, offering adequate training on how to use social media effectively and sharing useful content with prospects. B2B social media requires genuine interaction that goes beyond selling products and services.Full Answer >
One of the most common problems is the large number of online marketing venues available. Deciding which of these are the best venues for promoting an individual business is often a time-consuming prospect. Online marketing is also a relatively new field that changes quickly and is potentially difficult to follow.Full Answer >
Examples of incentives in a workplace include recognition incentives, appreciation incentives, reward incentives and compensation incentives. An incentive is an event, object, item of value or an action that is intended to spur an employee to work hard. Employers use incentives to boost workplace performance and productivity of employees.Full Answer >