What is customer perception?
Credit: 97 Vetta Getty Images
Q:

What is customer perception?

A:

Quick Answer

Customer perception refers to how customers view a certain product based on their own conclusions. These conclusions are derived from a number of factors, such as price and overall experience.

  Know More

Full Answer

When it comes to influencing consumers to purchase a product, their perception of the brand must be taken into account. This perception may vary based on the customer or a certain demographic of customer. Customer perception can be developed from a variety of factors, such as their own personal experience or how they have heard other people experienced the product.

The Internet has transformed how people experience brands and build their perceptions. Social media and review websites provide access to reviews and details that help customers form their own perceptions about brands and their products.

Learn more about Marketing & Sales
Sources:

Related Questions

  • Q:

    What is the product concept?

    A:

    The product concept is a universal business hypothesis that assumes that customers desire products that have better features, performance and quality than the products that are already on the market. The product concept is a company's driving force to create cutting-edge products that are superior to other similar products.

    Full Answer >
    Filed Under:
  • Q:

    What is scent marketing?

    A:

    Scent marketing is the use of smells and aromas to strengthen the connection between customers and a brand to help sell products. Scent marketing is one of the newer frontiers in marketing strategy, and it is becoming much more widely used by companies to differentiate their products and bolster their sales.

    Full Answer >
    Filed Under:
  • Q:

    What incentives are available to customers who complete Smashburger surveys?

    A:

    The main incentive available to customers who complete the Smashburger surveys is a coupon for a free food item. Customers who complete the survey also get a chance to enter the survey sweepstakes, where the company offers a $1,000 cash prize daily and prizes valued at $1,500 every week.

    Full Answer >
    Filed Under:
  • Q:

    What are some tips for creating an effective testimonial?

    A:

    An effective testimonial begins with proactive steps such as asking customers to share their experiences, explains BB Marketing Plus. Customers tend to reflect on the value they derive from a company when they prepare testimonials and thus become more appreciative of that value.

    Full Answer >
    Filed Under:

Explore