Q:

What is customer perception?

A:

Quick Answer

Customer perception refers to how customers view a certain product based on their own conclusions. These conclusions are derived from a number of factors, such as price and overall experience.

Know More
What is customer perception?
Credit: 97 Vetta Getty Images

Full Answer

When it comes to influencing consumers to purchase a product, their perception of the brand must be taken into account. This perception may vary based on the customer or a certain demographic of customer. Customer perception can be developed from a variety of factors, such as their own personal experience or how they have heard other people experienced the product.

The Internet has transformed how people experience brands and build their perceptions. Social media and review websites provide access to reviews and details that help customers form their own perceptions about brands and their products.

Sources:

  1. themanager.org

Is this answer helpful?

Similar Questions

  • Q:

    What is the product concept?

    A:

    The product concept is a universal business hypothesis that assumes that customers desire products that have better features, performance and quality than the products that are already on the market. The product concept is a company's driving force to create cutting-edge products that are superior to other similar products.

    Full Answer >
    Filed Under:
  • Q:

    What is the definition of "market aggregation"?

    A:

    "Market aggregation" is defined as the marketing of standardized goods and services to a large population of people that have similar needs, according to Inc. Another name for market aggregation is "mass marketing," a strategy that treats all customers as a single group that is handled homogeneously.

    Full Answer >
    Filed Under:
  • Q:

    What are some examples of relationship marketing?

    A:

    Some examples of relationship marketing are sending birthday cards to clients, offering reward plans to customers and creating web pages and forums for clients to find the answers to their questions and to become better informed. Making a change based on customer requests is also a relationship marketing technique.

    Full Answer >
    Filed Under:
  • Q:

    What is internal marketing?

    A:

    Internal marketing is essentially a sales technique used by companies that treats employees as customers to help make all components of the business function harmoniously and deliver a clear message. Internal marketing is used by companies of all sizes and in a variety of industries. This type of marketing is designed to help companies strengthen their communications with customers to help sell products and services and to make branding and outreach as effective as possible.

    Full Answer >
    Filed Under:

Explore