Customers, whether members of the public or other organizations, are crucial to the success of any business since they represent its fundamental source of revenue. It is, therefore, crucial that businesses create a sense of loyalty among customers for their brand.
Repeat custom is crucial for the success of any business, and losing customers is considered a reliable measure of failure since without customers there can be no business.
Keeping customers satisfied also means that they are likely to bring more customers to a business by word of mouth or verbal referral, especially if their loyalty is rewarded with discounts and free gifts.
One of the key ways to keep customers loyal and satisfied is to listen to them and respond to their demands.