Sales prospecting is the act of recruiting or seeking out new customers for a business. Prospecting is a common role of a salesperson. It is associated with a goal of increasing the customer base of the company and generating new revenue streams.Know More
Salespeople use a variety of techniques to find and recruit prospects. Cold calling is a way for new salespeople to drum up business, although established representatives also use it to grow their customer bases. Cold calling means contacting a prospect without any previous relationship or connection. Established salespeople rely on referrals to grow. A referral is a person referred to the salesperson by another prospect or customers. It is common for a rep to ask a satisfied customer to provide names and numbers of other people who may have interest in the product.
Networking is another common technique. Networking involves getting to know people through social or community clubs and other local activities. By building a personal or professional network, a sales representative has an ongoing base of contacts. Real estate and insurance salespeople benefit from networking in a local market, since most people use these services at some point. Sending out direct mail, attending trade shows and placing contact forms on a website are other techniques.Learn more about Marketing & Sales
Service marketing is the sale and marketing of intangible products instead of physical goods. Any service performed for someone falls under the umbrella of service marketing.Full Answer >
Promotional objectives are goals businesses set to build a customer base while promoting awareness of their brands and building sustainable sales and profits through marketing campaigns, explains the Houston Chronicle. Common marketing campaigns include television advertisements, billboard placements and social media updates.Full Answer >
Feature-benefit selling highlights the practical uses of a product by explaining how each feature improves daily life or business operations for the user, says Geoffrey James for Inc. magazine. Consumers search for products that add value and convenience to their lives. Marketers develop strong selling points by researching their audience and finding out the value consumers hope to get from a product.Full Answer >
A sales invoice is a bill that lists the details of a purchase of goods or services. This commercial document is issued by a seller to a buyer, and it usually details the payment terms of the transaction.Full Answer >