Customer focus is an organizational stance in which all aspects of a company's production and delivery of goods or services are directed by the best interests of the customers. The customer is always right, and the customer comes first.
Excellent customer service contributes to a company's good reputation and draws more customers. Workers are proud to be employed by a company that is known for taking good care of customers; happy workers are more engaged and productive workers. According to Forbes, companies are increasingly investing in their own customer focus strategy to attract and keep customers and to develop a business that stands the test of time.