Q:

What is the definition of customer focus?

A:

Quick Answer

Customer focus is an organizational stance in which all aspects of a company's production and delivery of goods or services are directed by the best interests of the customers. The customer is always right, and the customer comes first.

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Full Answer

Excellent customer service contributes to a company's good reputation and draws more customers. Workers are proud to be employed by a company that is known for taking good care of customers; happy workers are more engaged and productive workers. According to Forbes, companies are increasingly investing in their own customer focus strategy to attract and keep customers and to develop a business that stands the test of time.

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