What is the definition of sales management?


Quick Answer

Sales management refers to the efforts of a business to maximize the benefits a company and its customers receive from its sales force. A sales manager establishes goals, meets quotas and hires a staff of the best sales people possible.

Know More
What is the definition of sales management?
Credit: Echo Cultura Getty Images

Full Answer

A company's sales staff is the most direct, efficient and cost-effective way it makes money. A sales manager must train, motivate and recruit talent to the sales team in order to ensure the company's goals are being met. A sales manager must also acquire new leads and analyze the performance of the current sales staff in order to make adjustments for the best possible performance.

Is this answer helpful?

Similar Questions