The difference between industrial goods and consumer goods is that industrial goods are those necessary to produce consumer goods and services. Industrial goods are the tools and materials necessary to manufacture a good or provide a service to an end consumer, although they are also often used in the production of other industrial goods. Consumer goods are the end products of industry for the personal use of consumers, rather than the production of any further commercial goods.
Industrial goods include the machines, tools and materials necessary for the production of further goods and services. These include such items as delivery trucks, machine lubricants and printing presses. Because each industrial good is usually used to produce several consumer goods, the market for industrial goods is much smaller than the market for consumer goods.
The demand for consumer goods also drives the demand for industrial goods, since the economic logic behind industrial goods is that they add value to raw materials, allowing them to be sold for more money than they cost. Everything a person purchases for personal use is a consumer good.
There is considerable overlap between consumer goods and industrial goods. Motor oil, for instance, is used in both personal vehicles and delivery vehicles.Learn More
International or global marketing is defined as presenting an idea and final product to the rest of the world for the purpose of gaining an international marketing community. Domestic marketing refers to presenting products within the country where the company is located. Examples of companies that engage in both types of marketing are Coca-Cola and McDonald's.Full Answer >
The public sector consists of organizations that are owned and operated by the government, while the private sector consists of organizations that are privately owned and that do not form part of the government. The public sector includes organizations run by federal, state and municipal government bodies.Full Answer >
Line managers are responsible for core business functions, such as direct design, manufacture and sales of a product. Staff employees are primarily involved in the production of the final product. General managers, product line managers and operations supervisors make up line personnel, while staff employees include accountants, human resource workers and public relations officers. Line and staff management is further divided into separate hierarchies.Full Answer >
Direct marketing is an advertising strategy that physically deals and communicates with the consumer, while indirect marketing advertises in quantity by mass media outlets, such as Internet, TV and radio ads. Direct marketing methods include telemarketing, subscriptions and fliers.Full Answer >