The main difference between marketing and sales is that marketing continually changes to accommodate emerging technologies and to deliver fresh content to the public, while sales techniques remain the same. Marketing is essentially the act of promoting a company or its products and services, while sales involves persuading people to purchase specific goods or services offered by organizations.Know More
Sales has always been considered to be a method of two-way communication between companies and their customers. Sales allows for an open dialogue between end users and the company promoting its products; salespeople make their pitches to customers, then wait to receive valuable feedback about the benefits and drawbacks of products they are promoting.
Marketing historically has been considered a one-way street of communication where organizations broadcast their messages to the public without soliciting or even acknowledging feedback. However, marketing, like sales, is branching out to a two-way system of communication using technology that allows consumers to tell the company and their peers their perceptions about certain products. Although marketing and sales attempt to persuade people to purchase products or use certain services, marketing generally does so using educational and well-researched information, while sales uses tactics such as emotional appeal and catering to certain targeted audiences within the broader population.Learn more about Marketing & Sales
The main difference between paging and segmentation is that paging is done by the computer, and segmentation requires input from the programmer. Both processes involve allocating data to be stored in a computer's memory.Full Answer >
Direct marketing is an advertising strategy that physically deals and communicates with the consumer, while indirect marketing advertises in quantity by mass media outlets, such as Internet, TV and radio ads. Direct marketing methods include telemarketing, subscriptions and fliers.Full Answer >
Gross sales are total sales recorded in an accounting period. Net sales are gross sales minus any reductions for returns, invoicing terms discounts and allowances made for product defects. The deductions taken from gross sales are considered contra assets.Full Answer >
The seven P's of marketing are the service marketing mix, which addresses seven key characteristics in building a complete marketing strategy. The service marketing mix extends the original product mix of product, place, price and promotion by adding three additional service components: people, processes and physical evidence.Full Answer >