Direct response advertising is paid communication with the intent of driving immediate traffic or sales. This strategy contrasts brand building, with the primary difference being a goal of increasing business activity in the short-term as opposed to developing a brand in the long-term.Know More
A direct response ad has an immediate call to action, often including phrases such as, "Buy now," "Call right away," "Fill out this form," or "Limited time only." A coupon mailer is one tactic for direct response. To use it, a company presents a product or service message along with a coupon that a buyer fills out and mails in. The coupon may include a limited-time promotional gift with a regular purchase. Another common tactic is the inclusion of a 1-800 number and an inducement to buy before a deadline to receive a discount or gift.
In addition to driving immediate sales, companies often like that direct response results are easy to measure. With a coupon, for instance, the business tracks the percentage of coupons redeemed relative to total distribution. Most sales promotion messages are a form of direct response advertising. Direct response may also target a niche group of customers with a special offer based on their unique circumstances or needs.Learn more about Advertising
Advertising refers to the marketing communication that businesses use to persuade, encourage or manipulate audiences to get them to take some sort of action. The most common desired outcome is to make a purchase or follow some other dictate of consumer behavior, although advertising for ideological and political purposes is also popular. Commercial advertisers use "branding," or associating an image or name with specific qualities in the consciousness of the consumer, while affective advertisers attempt to get people to feel a certain way or believe a certain line.Full Answer >
Bandwagon advertising refers to campaigns that attempt to convince individual consumers to purchase a product or service based on the idea that many others are purchasing it, making it tempting for the individual to do so as well too. The notion that making the suggested purchase gives the consumer a particular experience or feeling is key to the bandwagon experience. This is one of the most popular advertising techniques.Full Answer >
Advertising is a medium of information meant to attract and inform the public about a product, service or business. There are dozens of advertising strategies that a person or business can use to fulfill this purpose.Full Answer >
The role of advertising in a business allows potential customers to make a somewhat informed decision on the products or services that they choose to use. Companies use advertising to highlight the benefits of everything they provide.Full Answer >