Direct response advertising is paid communication with the intent of driving immediate traffic or sales. This strategy contrasts brand building, with the primary difference being a goal of increasing business activity in the short-term as opposed to developing a brand in the long-term.Know More
A direct response ad has an immediate call to action, often including phrases such as, "Buy now," "Call right away," "Fill out this form," or "Limited time only." A coupon mailer is one tactic for direct response. To use it, a company presents a product or service message along with a coupon that a buyer fills out and mails in. The coupon may include a limited-time promotional gift with a regular purchase. Another common tactic is the inclusion of a 1-800 number and an inducement to buy before a deadline to receive a discount or gift.
In addition to driving immediate sales, companies often like that direct response results are easy to measure. With a coupon, for instance, the business tracks the percentage of coupons redeemed relative to total distribution. Most sales promotion messages are a form of direct response advertising. Direct response may also target a niche group of customers with a special offer based on their unique circumstances or needs.Learn more about Advertising
Advertising directs the public’s attention to a particular product or service and is intended to prompt a person to take action. It is designed to be memorable and persuasive.Full Answer >
Native advertising refers to a specific type of online advertising that follows the natural flow of the user experience it is designed to complement. These ads appear similar to natural content on the page that the consumer is visiting and blend in well.Full Answer >
Of all the forms of marketing communication, advertising offers a business the most control over the format, timing and placement of a message. This control includes selection of the optimum media to reach the targeted audience, to fit a budget and to project the desired image.Full Answer >
Bandwagon advertising refers to campaigns that attempt to convince individual consumers to purchase a product or service based on the idea that many others are purchasing it, making it tempting for the individual to do so as well too. The notion that making the suggested purchase gives the consumer a particular experience or feeling is key to the bandwagon experience. This is one of the most popular advertising techniques.Full Answer >