The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.Know More
IMSolutions compares and contrasts the advantages and disadvantages of using Internet marketing, with each side boiling down primarily to price and effectiveness. An article on its website points out that Internet marketing is not only more affordable than traditional forms of marketing, but it allows marketers to focus their efforts on highly targeted audiences who are more predisposed to be interested in their products.
While traditional marketing casts a wide net in hopes that some will buy a product, Internet marketing goes directly for consumers who are already looking to buy. Traffic reminds marketers that, although e-marketing is very low risk, it is also far more competitive thanks to globalization. Because so many marketers are online, the increased competition results in a significantly lower profit margin for all products sold. Traffic also notes that security and privacy issues can be an issue for online marketers, which may lead to consumer trust issues for e-commerce sites.Learn More
Sponsorship can be a positive way to promote a business and help local causes, but there is the risk that the sponsored party may do something the sponsoring business does not approve of. Businesses can sponsor sports teams, youth clubs, theater productions, and other public activities.Full Answer >
Benchmarking may contribute to company growth and foster better relations among employees by encouraging new ideas and concepts, but it can also spark competition among employees and be used to judge the work of individual employees. Benchmarking, depending on the size and collaborative spirit of the undertaking organization, may increase sales, productivity and ROI.Full Answer >
One of the advantages of quota sampling is it helps create an accurate sample of the population when a probability sample cannot be obtained. Also, since quota sampling does not need a sampling frame or spelling techniques, it is easier and quicker to perform. A disadvantage is that it is difficult to see potential sampling errors.Full Answer >
Market segmentation allows a company to target its products or services to a specific group of consumers, thus avoiding the cost of advertising and distributing to a mass market. A disadvantage of segmentation is that it sacrifices economies of scale in production, distribution and communication, according to NetMBA. Segmentation is effective for small businesses that match marketing strategies with core customers, according to the Houston Chronicle.Full Answer >