A surfeit of information and advertising messages are two of the major disadvantages of mass communication. Exposure to inappropriate content is a consideration as well. Mass communication tools provide powerful and voluminous outreach but also pose potential hazards.Know More
The offerings from mass communication are simply too numerous for any one person to sort through discriminately. The number of potential information outlets that are widely available has grown to include the number of people who have an Internet connection. Even the websites attached to traditional news organizations distribute so much information on a daily basis that it's impossible to take in more than a small percentage of it.
When people do access information through the mass media, they are inundated with advertising messages. The saturation eventually equates the information from the advertiser with the information from the provider. Radio and television ads are broadcast that may be unsuitable for their audience, particularly if children are watching and listening. The multitude of ads on the Internet provides more ways for businesses to reach consumers, leading to an onslaught of competing needs within the audience.
Content for ads is not the only source of inappropriate content present in the mass media. Racial stereotyping through entertainment and commentary teaches younger people to differentiate on the basis of ethnicity and reinforces that tendency in older generations, says The research Pedia.Learn more about Business Communications
Hansen Communication Lab developed the concept of the five C's of communication, which are the following: articulate clearly; speak correctly; be considerate; give compliments; and have confidence. The five C's of communication are designed to help individuals communicate effectively in personal relationships and in the workplace.Full Answer >
The eight elements of communication are source, message, encoding, channel, decoding, receiver, feedback and context. This model was developed by communication theorists Claude Shannon, Wilbur Lang Schramm and Robert Craig, among others.Full Answer >
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The term model of communication refers to a conceptual model employed to explain the human communication process. The first model of communication was elaborated by Warren Weaver and Claude Elwood Shannon in 1949.Full Answer >