A cardstock folder with a built-in three-ring binder is called a "Duo-Tang" in Canada; this is an example of a “proprietary eponym,” which is when a brand name becomes synonymous with the category. Duo-Tang, as a brand, went out of business in 2004, when Duo-Tang was purchased by Esselte.Know More
The Duo-Tang and other folders like it used flexible metal fasteners to hold the contents contained within the cardstock covers used for presentations such as school reports. They were especially popular with students.
Esselte, a brand owned by D.C. Helms, Inc. of Phillipsburg, N.J., marketed similar products bearing the Esselte or Oxford brand name.Learn more about Office Supplies
To get a Steelcase brand Leap chair repaired, contact the store via email or phone. The store either sends you a replacement part or has your chair fixed by a local repair team.Full Answer >
Cheetah-print duct tape is a variety of decorative duct tape offered by the Duck brand. It can be used for multiple purposes, including craft projects and repair work.Full Answer >
Manila envelopes get their name from the manila fiber harvested from the abacá plant, which is a relative of the banana. The tough fibers of manila hemp make the envelopes and folders highly durable.Full Answer >
An example of brand equity and licensing would be a clothing company licensing its name to be used on products that it doesn't make itself, such as how the Calvin Klein company puts its name on perfume and underwear, notes Entrepreneur. By licensing its name to be used on other products, a company benefits from the added value customers will see in the products due to the association with the brand, which is an example of brand equity.Full Answer >