An example of horizontal integration is the purchase of Kmart by Sears. Horizontal integration occurs when two companies at the same level in the supply chain merge.Know More
Horizontal integration offers a range of benefits including increased marketing power and a reduction of costs through economies of scale. As a company expands, it is able to achieve economies of scale by having a greater revenue base to spread its overhead costs.
Vertical integration is when a company purchases a company that is in a different level of the supply chain. Kmart purchasing one of the brands it sells is an example of vertical integration.Learn more about Managing a Business
A horizontal structure in a business means the company has little to no middle management and top managers interact directly with customers. This type of flat structure is fairly common in small companies.Full Answer >
Dutch Boy paint is available for purchase at Sears and Menards, as of 2015. Dutch Boy paint is also available from smaller paint retailers and some True Value stores that include paint centers.Full Answer >
An example of a utilitarian organization would be a business where a person works for income, as stated by Pearson Sociology. These organizations provide money in exchange for membership and fulfilling the requirements of that membership, such as performing labor for a job.Full Answer >
Examples of quality standards include customer service standards, internal efficiency, and energy, health and safety management. Quality standards are established by businesses to ensure customer satisfaction and business longevity.Full Answer >