Q:

What are some examples of card-stacking propaganda?

A:

Ads in which one political candidate dramatically misrepresents an opponent's policies or where a company displays a polished image of its product next to a less-flattering image of a competitor's product count as card-stacking propaganda. The name "card stacking" comes from the concept of "stacking the deck" for or against something.

Card-stacking propaganda deliberately misrepresents something to manipulate the audience. Rather than relying solely on facts, card-stacking propaganda will exaggerate or downplay something to suit a specific goal; for example, an advertisements for an unhealthy potato chip brand may emphasize the fact the chips are made out of organic potatoes in hopes that consumers focus on that and ignore the chips' salt, fat and calorie content.


Is this answer helpful?

Similar Questions

  • Q:

    What are examples of 30-60-90 day sales plans?

    A:

    A sample 30-60-90 day sales plan includes: the first 30 days utilizing time by training, meeting team members, learning the company's policies, reviewing client accounts and reviewing procedures; the first 60 days utilizes time by studying best practices in the industry, setting goals for the next 30 days, meeting with supervisors, getting feedback, building relationships with coworkers, finding possible mentors and continuing training; the first 90 days utilizes time by obtaining feedback and incorporating it into the sales plan while implementing new procedures and strategies. This is a sample 30-60-90 day sales plan that can be used regardless of the company or the industry.

    Full Answer >
    Filed Under:
  • Q:

    What is card-stacking propaganda?

    A:

    Card-stacking propaganda is when only one side of an issue is showcased, and the other side is not mentioned or played down. It is frequently used in advertising, such as when commercials for a product only show positive testimonials, giving the impression that every consumer likes the product.

    Full Answer >
    Filed Under:
  • Q:

    What is the function of a sales department?

    A:

    The function of a sales department is to engage in a variety of activities with the objective to promote the customer purchase of a product or the client engagement of a service, according to the American Marketing Organization. Some business management professionals consider sales an outgrowth of the marketing function, but others consider it an independent aspect of an enterprise's overall operational scheme, also according to the AMO.

    Full Answer >
    Filed Under:
  • Q:

    What are controlled test markets?

    A:

    According to Integrated Research Associates, a control test market is a tightly controlled marketing test that uses real-life scenarios and consumers to evaluate a product's potential. Test markets are smaller versions of a standard marketing test.

    Full Answer >
    Filed Under:

Explore