Examples of category killers include Wal-Mart, Best Buy and Amazon. A category killer is a company, service or brand that has such a unique advantage that it is extremely difficult for competitors to operate profitably.Know More
Wal-Mart is thought of a category killer because it has caused many smaller businesses to go out of business. With its massive supply chain, Wal-Mart's prices are too low for many smaller businesses to match.
Amazon is viewed as a category killer for music and book stores. And eBay holds 90 percent of the person-to-person consumer auction market, meaning eBay has very little competition.
Big-box stores are often considered category killers. For instance, Best Buy's dominance of the consumer electronics market left many smaller stores unable to compete. When a Home Depot or Loews opens up, small, local hardware stores often close. Similarly, Staples and Office Depot dominate the market for office supplies.
Category killers tend to wipe out nearly all other competitors in a market. As a result, the market share of the category killer increases. Category killers attain their status through use of one or more competitive advantages, including efficient distribution, heavy buying power and the ability to deliver wide variety and low prices.Learn more about Marketing & Sales
Ads in which one political candidate dramatically misrepresents an opponent's policies or where a company displays a polished image of its product next to a less-flattering image of a competitor's product count as card-stacking propaganda. The name "card stacking" comes from the concept of "stacking the deck" for or against something.Full Answer >
Some examples of relationship marketing are sending birthday cards to clients, offering reward plans to customers and creating web pages and forums for clients to find the answers to their questions and to become better informed. Making a change based on customer requests is also a relationship marketing technique.Full Answer >
Examples of conglomerate diversification include General Electric, Virgin Group Ltd. and The Walt Disney Company. Initially a lighting business, General Electric diversified into medical devices and household appliances. Virgin expanded from a record label to transport and healthcare, while Disney’s operations range from film studios to entertainment parks.Full Answer >
Examples of consumer markets include financial services, consumer electronics, food and beverages, apparel and accessories, leisure and entertainment, and healthcare. These are markets in which buyers purchase products or services for personal consumption rather than resale.Full Answer >