External customers use a company’s products or services but are not part of the company. An external customer is an individual who enters the store and buys merchandise. Internal customers are members of an organization who depend on the assistance of one another to accomplish their job responsibilities. For example, a sales representative requires support from customer representatives to place an order.Know More
A customer is a person or an organization that uses an output from another person or organization. A grocery shopper who is an external customer buys goods from the market. In the supermarket, internal customers include the manager who depends on information from the accountant to make decisions or the stock person who needs to receive materials from the warehouse to put goods on the shelf.
Both external and internal customers are important to the success of a business or organization. Through their purchases, external customers provide the revenue stream that a business needs to survive. Satisfied external customers make repeat purchases and refer the business to other potential customers. On the other hand, customers who suffer as a result of negative experience with a business, such as rude treatment by an employee, can hamper a business by dissuading other people from patronizing it. An internal customer who does not work well with other elements of the company may have difficulty placing orders or obtaining answers to his external customers' questions, leading to poor service.Learn More
Internal marketing is essentially a sales technique used by companies that treats employees as customers to help make all components of the business function harmoniously and deliver a clear message. Internal marketing is used by companies of all sizes and in a variety of industries. This type of marketing is designed to help companies strengthen their communications with customers to help sell products and services and to make branding and outreach as effective as possible.Full Answer >
Cold canvassing, also known as cold calling, is a business solicitation method that involves customers who are not expecting to receive a sales pitch or call. A salesperson using the cold canvassing technique is typically looking to collect information rather than make an immediate sale.Full Answer >
Scent marketing is the use of smells and aromas to strengthen the connection between customers and a brand to help sell products. Scent marketing is one of the newer frontiers in marketing strategy, and it is becoming much more widely used by companies to differentiate their products and bolster their sales.Full Answer >
"Market aggregation" is defined as the marketing of standardized goods and services to a large population of people that have similar needs, according to Inc. Another name for market aggregation is "mass marketing," a strategy that treats all customers as a single group that is handled homogeneously.Full Answer >