The function of a sales department is to engage in a variety of activities with the objective to promote the customer purchase of a product or the client engagement of a service, according to the American Marketing Organization. Some business management professionals consider sales an outgrowth of the marketing function, but others consider it an independent aspect of an enterprise's overall operational scheme, also according to the AMO.Know More
No matter the exact technical definition of a sales department, as either an extension of the marketing apparatus or an independent entity, sales and marketing must operate in tandem. The cooperative, coordinated undertaking of sales and marketing functions ensures the realization of optimal revenue from customers or clients. Accordingly, a primary function of a sales department is coordinating its efforts to dovetail with those of the marketing department.
A sales department must develop and implement a protocol to sell a product or service that is suitable to the nature of that product or service while connecting it with prospective customers or clients. For example, some products or services require face-to-face interaction between a member of a sales team and a consumer to achieve a sale. Other products or services are readily sold online through a retail website or similar venue.Learn More
Niche marketing involves creating a product or service and marketing it towards a small section of the population. One example of this is a kosher dairy service in New York City that serves the area's Jewish population.Full Answer >
Sales management refers to the efforts of a business to maximize the benefits a company and its customers receive from its sales force. A sales manager establishes goals, meets quotas and hires a staff of the best sales people possible.Full Answer >
Examples of promotional advertising include sweepstakes, in-store demonstrations, and loyalty reward programs. Promotional advertising is any advertising that promotes a product using benefits or rewards, according to the Western Australia Small Business Development Center's (WASBDC) website.Full Answer >
Pricing is an extremely important component of marketing, because it helps determine how many consumers buy a product or service and, ultimately, whether a business succeeds or fails. A business owner must employ a number of strategies to determine the right price for various goods and services that yields a profit without discouraging customers from patronizing his business.Full Answer >