The function of a sales department is to engage in a variety of activities with the objective to promote the customer purchase of a product or the client engagement of a service, according to the American Marketing Organization. Some business management professionals consider sales an outgrowth of the marketing function, but others consider it an independent aspect of an enterprise's overall operational scheme, also according to the AMO.Know More
No matter the exact technical definition of a sales department, as either an extension of the marketing apparatus or an independent entity, sales and marketing must operate in tandem. The cooperative, coordinated undertaking of sales and marketing functions ensures the realization of optimal revenue from customers or clients. Accordingly, a primary function of a sales department is coordinating its efforts to dovetail with those of the marketing department.
A sales department must develop and implement a protocol to sell a product or service that is suitable to the nature of that product or service while connecting it with prospective customers or clients. For example, some products or services require face-to-face interaction between a member of a sales team and a consumer to achieve a sale. Other products or services are readily sold online through a retail website or similar venue.Learn more about Marketing & Sales
A marketing objective is the goal that a company has when it creates a marketing or advertising campaign. Ultimately, the goal of most marketing campaigns is to make the company money. However, marketers often set more specific marketing goals like reaching a different demographic, changing the image of a brand or introducing a new product.Full Answer >
Marketing departments of companies and organizations are responsible for market research, solution development, promotional campaigns and customer relationship programs. While marketing departments engage in several different activities, its primary role is to boost revenue for the business.Full Answer >
A sales budget is a plan of a business' sales outlook based on the number of units it expects to produce within a specified budget period, according to AccountingTools. The sales projections are represented in units and dollars. Depending on an individual company, the sales budget may be prepared after a one- or three-month period.Full Answer >
A sales invoice is a bill that lists the details of a purchase of goods or services. This commercial document is issued by a seller to a buyer, and it usually details the payment terms of the transaction.Full Answer >