Q:

What is the function of a sales department?

A:

Quick Answer

The function of a sales department is to engage in a variety of activities with the objective to promote the customer purchase of a product or the client engagement of a service, according to the American Marketing Organization. Some business management professionals consider sales an outgrowth of the marketing function, but others consider it an independent aspect of an enterprise's overall operational scheme, also according to the AMO.

Know More
What is the function of a sales department?
Credit: Gary John Norman Taxi Getty Images

Full Answer

No matter the exact technical definition of a sales department, as either an extension of the marketing apparatus or an independent entity, sales and marketing must operate in tandem. The cooperative, coordinated undertaking of sales and marketing functions ensures the realization of optimal revenue from customers or clients. Accordingly, a primary function of a sales department is coordinating its efforts to dovetail with those of the marketing department.

A sales department must develop and implement a protocol to sell a product or service that is suitable to the nature of that product or service while connecting it with prospective customers or clients. For example, some products or services require face-to-face interaction between a member of a sales team and a consumer to achieve a sale. Other products or services are readily sold online through a retail website or similar venue.

Learn more about Marketing & Sales

Related Questions

  • Q:

    Why do companies engage in international business?

    A:

    Companies often engage in international business to increase their sales, to become more popular, and to acquire new resources. International business allows a company to sell to new markets that could potentially increase sales significantly.

    Full Answer >
    Filed Under:
  • Q:

    What does a marketing department do?

    A:

    Marketing departments of companies and organizations are responsible for market research, solution development, promotional campaigns and customer relationship programs. While marketing departments engage in several different activities, its primary role is to boost revenue for the business.

    Full Answer >
    Filed Under:
  • Q:

    Why is marketing important for sales?

    A:

    Marketing is important to sales because it includes numerous strategies for communicating the various benefits and features of the products or services a company offers to consumers. Marketing is how consumers become aware of specific brands. Marketing spurs more sales by researching consumer markets and developing tailored messages that spark buying interest.

    Full Answer >
    Filed Under:
  • Q:

    What is internal sales?

    A:

    Internal sales is a business model in which a company's products are sold directly from the company itself to the customers. The major benefit of this method is that it allows a company to reap more of the total profits from each sale because they don't have to pay vendors.

    Full Answer >
    Filed Under:

Explore