Q:

Who are Ikea's competitors?

A:

Ikea's competitors include West Elm, Wayfair and Dot & Bo. Ikea is a Swedish ready-to-assemble furniture and home decor company that operates 53 stores in 43 countries as of 2014. The company's vast assortment of household offerings includes storage units, appliances, wall decor, kitchen appliances and living room furniture.

Dot & Bo is an upscale online boutique retailer that offers a wide variety of streamlined ready-to-assemble sofas, beds and desks. This Ikea competitor also sells unique, hard-to-find home decor items from around the world. Dot & Bo is renowned for its lighting and outdoor patio furniture selections.

Wayfair rivals Ikea with its enormous selection of furniture and home accessories from every design niche, including contemporary, traditional, minimalistic and southwestern. This online retailer is known for its furniture customization options and large variety of premium small kitchen appliances. Wayfair also sells pet accessories, home health equipment and fine jewelry.

West Elm is a high-end contemporary home decoration and furniture store that is known for its rich fabrics, bold styling and colorful patterns. The company features collections from numerous independent furniture designers. It also represents several independent artisans from around the world who make one-of-a-kind handcrafted items, such as jewelry, bedding and chandeliers.


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