The importance of advertising is threefold: it helps consumers compare products and services, it allows businesses to retain existing customers and win new ones, and it educates society about important issues. By definition, advertising is an impersonal and unidirectional communication that flows from the advertiser to the consumer. Organizations pay to "place" it in one or more media venues, such as newspapers or television.Know More
According to the Management Study Guide, advertising has four objectives. First, it attempts to get consumers to try a product or service for the first time. Ongoing advertising campaigns update existing customers on the product's benefits to encourage the customers to keep using the product. At the same time, the ads attempt to lure customers away from competitors' products. Finally, advertising tries to win back former customers who have switched brands.
Advertising comprises one part of an organization's marketing mix: the range of activities an organization uses to create mutually beneficial relationships with consumers. An effective ad is one that reaches as much of the target market as possible, holds the audience's attention, and successfully calls the consumer to take a specific action, such as calling for information or making a purchase.
If successful, an ad increases an organization's market share and solves a problem for the consumer.Learn more about Advertising
Advertising is a great business practice because it allows a company to be able to communicate with its consumers, change their attitudes towards a product or service, add new jobs, and increase the sales of that product or service.Full Answer >
The role of advertising in a business allows potential customers to make a somewhat informed decision on the products or services that they choose to use. Companies use advertising to highlight the benefits of everything they provide.Full Answer >
Bandwagon advertising refers to campaigns that attempt to convince individual consumers to purchase a product or service based on the idea that many others are purchasing it, making it tempting for the individual to do so as well too. The notion that making the suggested purchase gives the consumer a particular experience or feeling is key to the bandwagon experience. This is one of the most popular advertising techniques.Full Answer >
As the media grew in its ability to reach more households, the role of advertising increasingly changed into a vehicle through which Americans were introduced to all the modern conveniences available to them and the ways in which attaining them were within reach. Advertising took on the role of showing Americans all the possibilities as opposed simply to announcing prices and availabilities of necessities.Full Answer >