Q:

What is an indirect competitor?

A:

Quick Answer

An indirect competitor is an organization that attracts the same types of customers as a person's business, but with a different product or service offering. A Chinese food restaurant is an indirect competitor for a traditional European cafe despite serving a very different selection of food.

 Know More

Full Answer

The way a company markets against indirect competition is sometimes different from its approach against direct competition. Against an indirect competitor, the message is often that the company has the best product, service or solution to a particular need, such as food, clothing or entertainment. Against a direct competitor, the message typically centers on the distinct benefits of the company's goods relative to the similar goods offered by the competitor.

Learn more about Business Communications

Related Questions

  • Q:

    How do you write a letter of endorsement?

    A:

    When writing an endorsement letter, you must provide support for a person, product, organization or concept. Include several crucial pieces of information to make sure that the endorsement has its intended effect. Depending on how much research is necessary to write the endorsement letter, it should take anywhere from a few minutes to a few hours.

    Full Answer >
  • Q:

    What is your idea of exceptional customer service?

    A:

    Exceptional customer service involves understanding the product or service being sold, going beyond customers' expectations, fulfilling explicit and implied promises to customers, showing respect and interacting with customers outside the parameters of business transactions. Exceptional customer service also involves developing real relationships with the customers and listening to their concerns and desires. Staff must be trained to provide consistent service.

    Full Answer >
    Filed Under:
  • Q:

    What is a business letter?

    A:

    A business letter is a type of correspondence between companies or between companies and individuals, such as customers, clients, contractors or other outside parties. Business letters differ from personal letters in that they are more formal in tone and writing style. However, the tone and style can vary greatly depending on the type of business letter.

    Full Answer >
  • Q:

    Why do companies have logos?

    A:

    Laura Lake explains on About.com that a logo is a symbol that provides customers with instant and powerful brand recognition of a business and the products or services being offered. It is part of a company's branding strategy, and it serves as a small ad for the company.

    Full Answer >

Explore