The "I hate Steven Singer" billboards are part of a humorous advertising campaign for Steven Singer Jewelers of Philadelphia, Pa. The phrase is also used in radio ads. The catchphrase featured on the billboard was uttered by a male customer of the jewelry store, who made the offhand remark after informing Mr. Singer that the diamond ring he bought his wife resulted in a new baby.Know More
Billboards featuring the phrase "I hate Steven Singer" appear along large roads in Philadelphia. The simple billboard design depicts the intriguing slogan in scratchy white lettering against a black background. A URL for the company's website appears directly below. The billboard bears a striking resemblance to handwriting on a school blackboard. When the billboards first appeared, many thought they were the work of a vengeful woman.
The billboard's irreverent humour is aimed at a younger male audience. The company sponsors chicken wing eating contests and claims one of its stores is the site of the world's largest bubble bath. These are of a piece with the company's fun, irreverent image. There is even an "I hate Steven Singer" race car that competes in NASCAR Nationwide Series events. Although Steven Singer's unusual embrace of negative wording in his billboards has won fans, the billboards has caused some confusion among the general public.Learn more about Advertising
Direct response advertising is paid communication with the intent of driving immediate traffic or sales. This strategy contrasts brand building, with the primary difference being a goal of increasing business activity in the short-term as opposed to developing a brand in the long-term.Full Answer >
The "5 a day" campaign started in 1988 by the California Public Health Service, according to the U.S. National Institutes of Health. It is considered to be a positive, message aimed at increasing consumption of fruits and vegetables.Full Answer >
Emotional appeals, including fear, anxiety, humor, sex, esteem, rational and social pressure, are tactics used to compel a consumer to make a purchase. Advertisers use humor, for instance, to present a brand image of light-hearted charm or to create positive associations to a brand. Similarly, sex appeal is used to link natural human interest in sensuality to features of a product or service.Full Answer >
The newest Zales commercial features the song "I've Got You Covered" by Sugar & the Hi-Lows. As of March 2014, this Valentine's Day ad is the newest commercial that the company has released.Full Answer >