As of 2013, the KFC mission or vision statement was as follows: "To sell food in a fast, friendly environment that appeals to price conscious, health-minded consumers." KFC's major competitors include Wendy's, Subway, McDonald's and Burger King.Know More
KFC, which is short for "Kentucky Fried Chicken," is the largest fast-food fried-chicken chain in the world. As of 2011, the company featured more than 17,000 restaurants in 105 locations. Overseen by CEO Roger Eaton, the company posted a revenue of $9.5 billion in 2012.
A mission or vision statement can be directed toward a company's products or its customers. The statement is also referred to as a credo or philosophy. The statement is written to define a company and its central purpose. Peter Drucker, the guru of modern management, said that the statement is a company's primary guide in developing strategies, outlining plans and making daily decisions. Every reason why a company exists must be conveyed in its mission statement, so customers may understand what drives a company.Learn more about Corporations
McDonald's vision statement is "to be our customers' favorite place and way to eat and drink." This portrays the company's aspirations towards providing quality customer experiences and services. The long-term goal is to retain current customers, attract new customers and be a favorite place to eat for many people.Full Answer >
While SONIC Drive-In doesn't have an official mission statement, its vision is to become America's most loved restaurant brand, according to the company website. The chain lists core values of respect for everyone that is touched by the SONIC brand, importance of relationships as a way of life and the power of the entrepreneurial spirit and the individual.Full Answer >
The mission statement, or vision, for Foot Locker is "To be the leading global retailer of athletically inspired shoes and apparel." Announced in 2010, Foot Locker's new mission statement, sums up its strategic vision and initiatives to grow the business, as well as its long-term financial objectives.Full Answer >
Nike doesn't have a vision statement, but it does have a mission statement: "Our Mission: To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete." According to Nike, the asterisked clarification came from cofounder Bill Bowerman.Full Answer >