As of 2013, the KFC mission or vision statement was as follows: "To sell food in a fast, friendly environment that appeals to price conscious, health-minded consumers." KFC's major competitors include Wendy's, Subway, McDonald's and Burger King.Know More
KFC, which is short for "Kentucky Fried Chicken," is the largest fast-food fried-chicken chain in the world. As of 2011, the company featured more than 17,000 restaurants in 105 locations. Overseen by CEO Roger Eaton, the company posted a revenue of $9.5 billion in 2012.
A mission or vision statement can be directed toward a company's products or its customers. The statement is also referred to as a credo or philosophy. The statement is written to define a company and its central purpose. Peter Drucker, the guru of modern management, said that the statement is a company's primary guide in developing strategies, outlining plans and making daily decisions. Every reason why a company exists must be conveyed in its mission statement, so customers may understand what drives a company.Learn more about Corporations
The mission statement, or vision, for Foot Locker is "To be the leading global retailer of athletically inspired shoes and apparel." Announced in 2010, Foot Locker's new mission statement, sums up its strategic vision and initiatives to grow the business, as well as its long-term financial objectives.Full Answer >
As of 2014, Marriott does not have a formal mission statement, but it does have a vision statement which reads "To be the #1 hospitality company in the world." The proper name of the company is Marriott International, and it went public in 1953.Full Answer >
The FedEx mission statement, its vision, begins with "FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served."Full Answer >
Google’s official mission or vision statement is to organize all of the data in the world and make it accessible for everyone in a useful way. Google also has an unofficial motto to avoid being evil.Full Answer >