As of 2013, the KFC mission or vision statement was as follows: "To sell food in a fast, friendly environment that appeals to price conscious, health-minded consumers." KFC's major competitors include Wendy's, Subway, McDonald's and Burger King.
KFC, which is short for "Kentucky Fried Chicken," is the largest fast-food fried-chicken chain in the world. As of 2011, the company featured more than 17,000 restaurants in 105 locations. Overseen by CEO Roger Eaton, the company posted a revenue of $9.5 billion in 2012.
A mission or vision statement can be directed toward a company's products or its customers. The statement is also referred to as a credo or philosophy. The statement is written to define a company and its central purpose. Peter Drucker, the guru of modern management, said that the statement is a company's primary guide in developing strategies, outlining plans and making daily decisions. Every reason why a company exists must be conveyed in its mission statement, so customers may understand what drives a company.Learn More
As of 2014, Marriott does not have a formal mission statement, but it does have a vision statement which reads "To be the #1 hospitality company in the world." The proper name of the company is Marriott International, and it went public in 1953.Full Answer >
IBM Corporation’s mission, vision, and value statements have never really changed in principle since the company’s incorporation in 1911. The corporation’s vision, mission, and purpose statements are somewhat intertwined and enshrined in its value statements: "Dedication to every client's success. Innovation that matters, for our company and for the world. Trust and personal responsibility in all relationships."Full Answer >
McDonald's vision statement is "to be our customers' favorite place and way to eat and drink." This portrays the company's aspirations towards providing quality customer experiences and services. The long-term goal is to retain current customers, attract new customers and be a favorite place to eat for many people.Full Answer >
Google’s official mission or vision statement is to organize all of the data in the world and make it accessible for everyone in a useful way. Google also has an unofficial motto to avoid being evil.Full Answer >