Walmart layaway lets customers reserve purchases with a total value of $50 or more by making a down payment and agreeing to periodic installments. The service is only available for the holiday season lasting from mid-September to mid-December. As of August 2013, Walmart terminated the opening fee applied to purchase balances, making layaway service free. Customers must pick up the reserved items and finish payment by the December end date.Know More
Layaway is only available for in-store purchases, and select stores offer year-round service for customers buying jewelry. Each item must be at least $15, and qualifying purchases are typically limited to jewelry, electronics, toys, small appliances and sporting goods. In 2013, Walmart expanded the layaway selection to include infant toys and car electronics, while wireless contract-based phones are excluded. The initial down payment must equal 10 percent of the balance or $10, depending on which amount is greater.
Customers open a layaway account at Walmart service desks, but installment payments can be completed at normal registers. If customers decide to cancel layaway purchases, they are charged a $10 fee and reimbursed for any previous payments. In some cases, items must be stored off-site, and customers are given a longer grace period for pickup. Walmart's standard policies on returns and ad matching also apply to layaway purchases, allowing customers to pursue refunds, exchanges or price reductions.Learn More
Niche marketing involves creating a product or service and marketing it towards a small section of the population. One example of this is a kosher dairy service in New York City that serves the area's Jewish population.Full Answer >
Examples of marketing tools include email marketing services, mobile apps and inbound marketing. With the right combination and use of marketing tools, small businesses stand a good chance of putting themselves on equal footing with larger businesses.Full Answer >
An example of concentrated marketing is the marketing of Rolls Royce cars, which targets the premium car market segment. Another example is the 1950s marketing of Volkswagen cars in the United States, which targeted the economy car segment. Concentrated marketing typically requires limited resources and capability, as it rarely involves mass advertising.Full Answer >
A person writing a marketing research proposal should include the aims and objectives of the research, background information, a hypothesis, an explanation of the research process and the outcomes sought. Include a clear title with identifying keywords, list the aims and objectives of the research, provide a background analysis, state a hypothesis for the research, explain data collection methods, describe the research methodology and include a schedule of activities. The marketing research proposal should also include a code of conduct that ensures ethics will be adhered to, address any limitations regarding the research and list likely outcomes.Full Answer >