Q:

What are logos used for?

A:

Quick Answer

Logos are used to identity businesses, organizations or products in a unique and recognizable manner. Logos are distinctive graphics or images that set companies or individuals apart from each other to promote awareness of their brands. Groups often adopt logos to represent their message. Logos can be an artistic design that includes an icon or symbol, a creative typeface of the company’s name or a combination of both.

Know More
What are logos used for?
Credit: Spencer Platt / Staff Getty Images North America Getty Images

Full Answer

Investopedia states that while not a physical item like money or products, logos are important to businesses because they have value as a company resource. Logos help companies build individuality, which is necessary to stay competitive in the world of business. Logos are used in advertising, selling and public relations to make a connection with clients and consumers. The most popular company logos include the golden arches of McDonald’s, the red swish of Coca-Cola and the colorful font of Google. The companies use their famous logos to make their brands almost instantly recognizable throughout the world. Large companies protect their images to maintain their good standings with the public. To do this, businesses typically trademark their logos to prevent misuse from rival companies or individuals. Logos have been used for centuries to display the rightful owner of properties or relate information.

Learn More

Related Questions

  • Q:

    What is a brochure used for?

    A:

    A brochure is used to follow up after meeting a new sales contact, to expand in greater detail on an issue already discussed and to send out after gaining initial interest from a postcard. Also known as pamphlets, brochures are typically not distributed on a mass scale. The reason is that they are expensive to produce and more complicated to print than fliers or leaflets.

    Full Answer >
    Filed Under:
  • Q:

    What is CPC?

    A:

    While it may have other meanings, CPC is commonly used as an acronym for cost-per-click. This digital-advertising term refers to the amount an advertiser pays each time an online user clicks on its banner or text ad.

    Full Answer >
    Filed Under:
  • Q:

    What is a POS system?

    A:

    A POS system is a point-of-sale system, which is commonly used in retail stores, restaurants and other businesses that accept orders from clients. The POS links one main computer to multiple checkout stations.

    Full Answer >
    Filed Under:
  • Q:

    Why do companies have logos?

    A:

    Laura Lake explains on About.com that a logo is a symbol that provides customers with instant and powerful brand recognition of a business and the products or services being offered. It is part of a company's branding strategy, and it serves as a small ad for the company.

    Full Answer >

Explore