What are logos used for?
Credit:Spencer Platt / StaffGetty Images North AmericaGetty Images
Q:

What are logos used for?

A:

Quick Answer

Logos are used to identity businesses, organizations or products in a unique and recognizable manner. Logos are distinctive graphics or images that set companies or individuals apart from each other to promote awareness of their brands. Groups often adopt logos to represent their message. Logos can be an artistic design that includes an icon or symbol, a creative typeface of the company’s name or a combination of both.

 Know More

Full Answer

Investopedia states that while not a physical item like money or products, logos are important to businesses because they have value as a company resource. Logos help companies build individuality, which is necessary to stay competitive in the world of business. Logos are used in advertising, selling and public relations to make a connection with clients and consumers. The most popular company logos include the golden arches of McDonald’s, the red swish of Coca-Cola and the colorful font of Google. The companies use their famous logos to make their brands almost instantly recognizable throughout the world. Large companies protect their images to maintain their good standings with the public. To do this, businesses typically trademark their logos to prevent misuse from rival companies or individuals. Logos have been used for centuries to display the rightful owner of properties or relate information.

Learn more about Marketing & Sales

Related Questions

  • Q:

    What is the purpose of a logo?

    A:

    The primary purpose of a logo is to give a visual identity to a company or brand. A logo is a symbol that companies often use in advertising, stationery and other business materials that allow people to easily recognize the brand and its meaning.

    Full Answer >
    Filed Under:
  • Q:

    How do you build a brand?

    A:

    Building a brand requires multiple steps that include conceptualizing a brand identity and choosing a brand name, creating a brand logo and building relationships with customers. Making a brand memorable requires tapping into customer wants and desires in a way that ignites customer loyalty.

    Full Answer >
    Filed Under:
  • Q:

    What are private distributor brands?

    A:

    A private distributor brand is a brand that is owned and distributed by a reseller without displaying the manufacturer's identity. Private label brands are used by retailers and wholesalers to maximize their profit margins and to offer lower prices. Private label brands compete directly with similar manufacturer brands.

    Full Answer >
    Filed Under:
  • Q:

    Why is brand image important?

    A:

    Brand image provides a company or organization with a strong identity by strategically using words, images and symbols. Brand identity is key to standing out and being noticed in a crowded marketplace. A successful brand image is immediately identifiable by consumers.

    Full Answer >
    Filed Under:

Explore