Q:

How long is the average commercial break?

A:

According to the Los Angeles Times, commercial breaks are 15 and 30 seconds. There are more 30-second commercial spots than 15-second commercials; however, the number of 15-second commercials is increasing.

In a comparison of the share of 15- and 30-second commercial spots, the Los Angeles Times found that in 2009, 62 percent of the commercials were 30 seconds, while 35 percent were 15 seconds. In 2013, 30-second commercials comprised of 53 percent of the total number of commercials, and 15-second commercials comprised 44 percent. Nielsen says that advertisers spent $18 billion more in television advertising in 2013 than they did in 2009 even though the average cost of a 30-second commercial has decreased by $1,100 during the same time period.

Sources:

  1. latimes.com

Is this answer helpful?

Similar Questions

  • Q:

    What is commercial photography?

    A:

    Commercial photography is any photography in which the end result is intended to facilitate a business venture. Commercial photography includes, but is not limited to, sales brochures, advertisements, business cards, menus and product placements.

    Full Answer >
    Filed Under:
  • Q:

    What is the music from the Gogurt commercial?

    A:

    In 2014, the song from the Gogurt commercial is "You've Got To" by a British band called The Young Punx. The members of The Young Punx are Hal Ritson and Nathan Taylor.

    Full Answer >
    Filed Under:
  • Q:

    Why do businesses advertise?

    A:

    Advertising is essential for informing and attracting potential customers. James F. Kelly, brand leader for PricewaterhouseCoopers, says that advertising is "a highly efficient way to say hello and offer a sense of ourselves to potential clients." Writing for Forbes, Kelly claims that advertising keeps a business's name in customers' minds, drives growth, builds the brand and has the potential to increase revenue.

    Full Answer >
    Filed Under:
  • Q:

    What is the definition of brand advertising?

    A:

    Brand marketing is the process that companies use to keep the public aware of their brands and features through marketing, so that consumers will continue to buy their products. Brand marketing includes any logo, symbol or slogan used by a company.

    Full Answer >
    Filed Under:

Explore