Any activities that a business or organization undertakes to build brand awareness are known as marketing activities. Even in a time period in which it is easier to create robust marketing materials than ever, the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company.Know More
Website design is a crucial marketing activity for any business, no matter what the size. The first impulse that people follow when hearing about an exciting business is to go online and look at the company's website. If the design and content are poor, the concept of the business does not matter because no one is going to look at it.
Once Web design is squared away, it's time to pay attention to search engine optimization. Composing content useful to potential buyers in a niche, using keywords in the heading and title tags, as well as the copy and the URL, is crucial to getting a website onto the first page of search engine results.
The third segment of initial marketing activities includes print materials. The right sort of business cards can make the difference when meeting new potential customers.Learn more about Marketing & Sales
The seven P's of marketing are the service marketing mix, which addresses seven key characteristics in building a complete marketing strategy. The service marketing mix extends the original product mix of product, place, price and promotion by adding three additional service components: people, processes and physical evidence.Full Answer >
Marketing controls are a set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving predetermined marketing objectives. Examples of marketing controls include: market share analysis, sales analysis, quality controls, marketing financial budgets, market ratio analysis, marketing research and implementation of marketing information systems.Full Answer >
Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49-year-olds, companies try to narrow their marketing as much as possible, finding only the consumers who are likely to buy from them.Full Answer >
Buzz marketing refers to a marketing strategy employed by firms and marketing agencies to spread word rapidly about a novel product or service, using citizens as brand promoters. Buzz marketing essentially acts as corporate gossip, but instead of spreading news and information about people, it educates customers about products. Buzz marketing employs a word-of-mouth marketing program, utilizing many channels for communications, including social media, print sources and mobile devices.Full Answer >