Q:

What are marketing implications?

A:

Quick Answer

Marketing implications are changes in sales or other results that can be expected from a particular strategy. For instance, a plan to communicate more openly with customers has marketing implications of increased customer satisfaction. Marketing implications can be positive or negative.

 Know More
What are marketing implications?
Credit:JamieBRooMGetty Images

Full Answer

Changes in product design or business processes have marketing implications, such as increasing customers' use and future purchases of a product under certain circumstances. Marketing implications also apply to the overall health of a business since greater customer satisfaction and increased sales lead to higher production and more profit. Potential marketing implications among employees include higher morale and greater commitment to a company when sales are favorable and the company has a good reputation.

Technology advancements, such as smart phones that make online shopping quick and easy, have negative marketing implications for physical retailers. A new tablet with a larger, brighter screen has positive marketing implications for publishers of interesting content.

Having a marketing strategy allows companies to focus on particular opportunities to increase sales and find competitive advantages, according to David Aaker, an American business consultant and professor emeritus at the University of California, Berkeley. Assessing potential implications is one activity in the full spectrum of marketing activities designed to support a company's objectives.

Learn more about Marketing & Sales

Related Questions

  • Q:

    What is VALS in marketing?

    A:

    In marketing, VALS stands for "values, attitudes and lifestyles" and is a type of research methodology used for market segmentation. The concept is based on the idea attitudes, psychological needs and behaviors change as a person progresses through the various stages of his or her life.

    Full Answer >
    Filed Under:
  • Q:

    What is internal marketing?

    A:

    Internal marketing is essentially a sales technique used by companies that treats employees as customers to help make all components of the business function harmoniously and deliver a clear message. Internal marketing is used by companies of all sizes and in a variety of industries. This type of marketing is designed to help companies strengthen their communications with customers to help sell products and services and to make branding and outreach as effective as possible.

    Full Answer >
    Filed Under:
  • Q:

    What is electronic marketing?

    A:

    Electronic marketing, or e-marketing, is the use of electronic media and applications to conduct marketing research and communication activities. The term electronic marketing initially served as an extension of "Internet marketing" to address the growth of mobile technology and digital applications used in marketing.

    Full Answer >
    Filed Under:
  • Q:

    What is field marketing?

    A:

    Field marketing involves trained and skilled individuals working for companies performing brand-building tasks in the field. Many of the activities involved in field marketing require face-to-face contact with consumers.

    Full Answer >
    Filed Under:

Explore