Marketing implications are changes in sales or other results that can be expected from a particular strategy. For instance, a plan to communicate more openly with customers has marketing implications of increased customer satisfaction. Marketing implications can be positive or negative.Know More
Changes in product design or business processes have marketing implications, such as increasing customers' use and future purchases of a product under certain circumstances. Marketing implications also apply to the overall health of a business since greater customer satisfaction and increased sales lead to higher production and more profit. Potential marketing implications among employees include higher morale and greater commitment to a company when sales are favorable and the company has a good reputation.
Technology advancements, such as smart phones that make online shopping quick and easy, have negative marketing implications for physical retailers. A new tablet with a larger, brighter screen has positive marketing implications for publishers of interesting content.
Having a marketing strategy allows companies to focus on particular opportunities to increase sales and find competitive advantages, according to David Aaker, an American business consultant and professor emeritus at the University of California, Berkeley. Assessing potential implications is one activity in the full spectrum of marketing activities designed to support a company's objectives.Learn More
A sales invoice is a bill that lists the details of a purchase of goods or services. This commercial document is issued by a seller to a buyer, and it usually details the payment terms of the transaction.Full Answer >
A sales budget is important because it helps the company determine how much revenue it's expected to make on a product, how much the expenses will be and how many units will need to be produced for the period. Therefore, the sales budget serves as an important planning tool for the company overall. It can also help the company monitor its performance if the company compares actual sales to projected sales.Full Answer >
A sales budget is a plan of a business' sales outlook based on the number of units it expects to produce within a specified budget period, according to AccountingTools. The sales projections are represented in units and dollars. Depending on an individual company, the sales budget may be prepared after a one- or three-month period.Full Answer >
Internal sales is a business model in which a company's products are sold directly from the company itself to the customers. The major benefit of this method is that it allows a company to reap more of the total profits from each sale because they don't have to pay vendors.Full Answer >