Marketing is important to sales because it includes numerous strategies for communicating the various benefits and features of the products or services a company offers to consumers. Marketing is how consumers become aware of specific brands. Marketing spurs more sales by researching consumer markets and developing tailored messages that spark buying interest.Know More
There are many components to marketing that benefit sales. Research is an important part of any effective marketing strategy. Before a product can be sold, a company needs to identify the best customer for that product. Marketing research gathers data on consumers that reveal their wants and desires. Research is also conducted on competitors to examine how they market to consumers. This data is useful for both marketing and sales departments.
Marketing is responsible for creating advertising messages that build brand awareness. It is easier to sell products and services after consumers see repeated messages showing the brand in a good light. Marketing is also involved in more subtle forms of brand building. Publicity events held by the company is one way to create more brand awareness; another is sponsoring charity events or concerts.
When marketing and sales teams work closely together, they have a powerful impact on increasing sales for the company.Learn more about Marketing & Sales
According to TheManageMentor, the main functions of distribution channel marketing include information gathering, matching, promotion, developing contacts and negotiation for the sole purpose of providing a link between consumers and products. Information gathering involves assimilation and dissemination of market research, promotion involves development of persuasive communication, and matching involves meeting customer requirements by provision of the right product fit. Negotiation creates a win-win environment for buyers and sellers.Full Answer >
Indirect marketing is where there is no direct communication to consumers by companies. It is treated as the next step for establishing brand recognition and awareness.Full Answer >
Marketing informs the desires and cultural predilections of its consumers, thereby helping to shape the face of society through the messages and products it chooses to promote to the public at large. This makes it a value-neutral system the impact of which is determined by the content fed through it, allowing marketing to exert a positive or negative influence on its subjects.Full Answer >
Global marketing is important for businesses because it grants access to wider profit margins, huge demographic audiences and a better quality of life for consumers worldwide. Businesses that use global marketing to reach international audiences experience massive potential for prosperous expansion. Companies that take advantage of global marketing excel because consumers all over the planet regularly buy products at local retailers that are imported from other countries.Full Answer >