McDonald's has different marketing strategies for different locations around the world, but its overall strategy is to offer consumers a great value. This was the main thinking behind the hugely successful Dollar Menu. McDonald's does not just think of great value in terms of low-cost food; it also takes the speed at which food is prepared and its atmosphere into consideration.Know More
McDonald's uses its marketing strategy of providing a great value to help meet its three goals. This involves serving quality food quickly and in a fun environment, being a socially responsible company and providing a good return for all of the people who invest in the company.
Another marketing strategy that McDonald's uses is giving back to the community. The people who run McDonald's are strong believers that consumers are much more likely to eat at a restaurant that gives back to a community than a restaurant that does not. This is why McDonald's runs many fundraisers and gives to local charities.
However, only about 15 percent of all McDonald's restaurants are owned by the actual company. The remaining 85 percent are operated under franchises. Although franchises have to follow certain rules in terms of quality, cleanliness and service, they also have the ability to opt out of certain promotions. This means that some minor marketing strategies differ from location to location.Learn More
Krispy Kreme uses a bare-bones marketing strategy that relies on word-of-mouth marketing by its satisfied customers, in addition to cause marketing. The company uses its friendly employees, who are trained to provide excellent customer service and market the company, as its main marketing tool. It also uses social media.Full Answer >
According to Business Dictionary, international or global marketing is defined as presenting an idea and final product to the rest of the world for the purpose of gaining an international marketing community. Examples of international companies include McDonalds and Coca-Cola.Full Answer >
Marketing is important for any business because it is what brings in the necessary client base to help the business grow. It is also important because it can be used as a way to build brand recognition and expand a business to different locations.Full Answer >
The seven P's of marketing are the service marketing mix, which addresses seven key characteristics in building a complete marketing strategy. The service marketing mix extends the original product mix of product, place, price and promotion by adding three additional service components: people, processes and physical evidence.Full Answer >