Ronald McDonald's friends include Hamburglar, Grimace, Mayor McCheese, Birdie the Early Bird, Captain Crook, the Professor, Officer Big Mac and the Fry Kids. They are said to live in an imaginary place called McDonaldland.Know More
McDonald's began as a barbecue restaurant in 1940. The McDonaldland concept began in the early 1970s to boost interest in the fast food franchise. Featured in television advertisements for decades, the fictional community centered around Ronald McDonald and his group of friends.
Lesser known characters were often introduced to promote new items. For example, the Griddler was featured in 2002 commercials promoting the chain’s McGriddle breakfast sandwich.Learn more about Advertising
McDonald's uses sales promotion strategies like menu upgrades, gift cards, demographic-specific marketing campaigns, digital initiatives and a focus on breakfast sales. McDonald's experienced declining sales in 2014, inspiring the company to reinvent some of its offerings and try new marketing promotions.Full Answer >
Some of the names for the Budweiser horses include Bud, Captain, Duke and Mark. The Budweiser horses are Clydesdales and are often seen in commercials. These horses can also been seen at events, such as parades, pulling specially designed gold beer wagons.Full Answer >
Starbucks, YouTube, Google, Coke and Nike are all examples of well-known brand names. A brand name is a word assigned by a manufacturer to distinguish itself or its product in the marketplace. The brand name is usually prominently displayed on the product, its advertising and marketing communications.Full Answer >
To name a startup company, brainstorm words associated with the service and come up with potential names. To gauge the success of a potential name, either hire a naming firm or test the names with dummy Web pages.Full Answer >