The negative effects of advertising on teenagers include increased cigarette and alcohol use, obesity, poor nutrition and eating disorders, according to Pediatrics, the official journal of the American Academy of Pediatrics. Prescription drug advertisements also encourage adolescents and children to believe that drugs are the cure for all their problems.Know More
Exposure to tobacco advertising is a bigger risk factor for tobacco use amongst adolescents than having friends or family who smoke, Pediatrics notes. Tobacco advertisements also undermine strong parental efforts to discourage teen smoking. Approximately one-third of adolescent smoking is attributable to tobacco advertisement. Evidence demonstrates that tobacco companies specifically target adolescents. Research has also found that exposure to alcohol advertisement is a direct cause of increased adolescent drinking.
Poor nutrition, obesity and eating disorders amongst adolescents have also been linked to advertisement, explains Pediatrics. Approximately 50 percent of television advertisements viewed by teenagers are for food. Of these, less than 3 percent are for healthy food. Television advertisement is loaded with commercials for sugary cereals and high-calorie snacks. These advertisements are linked to teen obesity.
Anorexia amongst adolescent girls has also been linked to advertising. The majority of models appearing in advertisements are unusually thin. Adolescent girls often try to emulate these models, which is unrealistic for most girls. The result is often an eating disorder.Learn more about Advertising
Advertising directs the public’s attention to a particular product or service and is intended to prompt a person to take action. It is designed to be memorable and persuasive.Full Answer >
The disadvantages of advertising vary depending on the form of advertising used, but can include ineffective use of advertising images, difficulty qualifying return investment numbers, difficulty choosing the most appropriate channel for advertising, audiences declining on television advertising, high CPM costs and the use of DVRs leading to fewer people viewing commercials. When companies invest in advertising, they need to look at both the advantages and the disadvantages involved in each format to choose the most appropriate advertising channels for success.Full Answer >
The role of advertising in a business allows potential customers to make a somewhat informed decision on the products or services that they choose to use. Companies use advertising to highlight the benefits of everything they provide.Full Answer >
Native advertising refers to a specific type of online advertising that follows the natural flow of the user experience it is designed to complement. These ads appear similar to natural content on the page that the consumer is visiting and blend in well.Full Answer >