Q:

What are the objectives of McDonald's?

A:

Quick Answer

The main objective of the McDonald's corporation is to be the customer's favorite place to eat. To achieve this, McDonald's created a global strategy called "Plan to Win," which focuses on creating an extraordinary customer experience.

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What are the objectives of McDonald's?
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Full Answer

The Plan to Win consists of five factors: people, products, promotion, place and price. McDonald's focuses on its customers as well as its own employees. Fostering a nurturing and motivating environment for its employees ensures continuation of the company's customer service strategies. Balancing the needs of McDonald's franchise owners, food suppliers and employees is essential to running the company smoothly. McDonald's also strives to uphold a high standard of ethics in the workplace and give back to the community through the Ronald McDonald house family of charities.

"For more than ten years, the Plan to Win along with our system alignment, financial strength and distinct competitive advantages have served as the critical framework behind our growth," said Don Thompson, McDonald's corporation president and chief executive officer. "Today, the Plan to Win continues to guide the evolution and execution of our global growth priorities as we strive to become even better and bigger."

Because McDonald's is also a publicly traded company, maintaining consistent profits for its shareholders is also high on the list of objectives. The McDonald's Plan to Win encompasses all these factors that are essential to the company's continued growth and dominance in the market.

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Related Questions

  • Q:

    What is the mission statement of McDonald's?

    A:

    According to Strategic Management Insight, McDonald's mission is "to be our customers' favorite place and way to eat and drink." McDonald's operates a global strategy called "the Plan to Win," which centers on the relationship between its people, products, locations, prices and marketing. McDonald's strives for consistent operations improvement in order to strengthen its customers' involvement with its brand.

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  • Q:

    Why is McDonald's a transnational corporation?

    A:

    McDonald's is a transnational corporation because it operates facilities and does business in many countries around the world. It does not consider one country its national home.

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  • Q:

    Who owns McDonald's?

    A:

    Some McDonald's stores are corporately owned, which means shareholders own them. Others are owned and operated by individual or group franchisees. Franchised store owners pay fees to McDonald's for the right to operate their restaurants and earn income using the McDonald's brand name.

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  • Q:

    How old do you have to be to work at McDonald's?

    A:

    The minimum age to get a job at McDonald's depends on the position, but for entry-level jobs an individual must be at least 15. In order to apply for a management position at McDonald's, a person must be at least 18 years of age.

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