Before you design a survey on consumer awareness, you must define your survey goals. You also need to know how and to whom you plan to circulate your survey, which determines the number of questions you have.Know More
What information are you trying to collate? What is the purpose of the consumer survey? Make sure you know your survey goals before you design your questionnaire so you can keep the questionnaire focused and to the point. It is important to also clearly state the reason for your survey to the consumer. Is the purpose of the survey to find out how aware the average consumer is about ingredients in his packaged food, for instance? Also, provide sufficient instructions on how individuals should fill out the survey. Unless it is crucial to your research, personal questions should be left out.
Make sure your questions are unbiased so consumers are not offended by the choices or the answer selections. Depending on your objective, you can choose the type of consumer awareness questions. You can ask consumers to rank or rate products, or you can gather information about their familiarity, awareness or satisfaction with a variety of products.
Your survey should be well-planned and have questions on a particular topics grouped together. For instance, if you want to obtain data regarding consumer awareness about services in a particular city, organize the questions by the types of industries, such as restaurants, hair salons, children's play areas and movie theaters.
According to businessdictionary.com, demand-backward pricing is a pricing method in which the actual costs of the product are deducted from what the consumer is willing to pay. If a satisfactory profit is still reached, the method can be considered successful.Full Answer >
The term "sales promotion" refers to a type of marketing that is either targeted toward the distribution channel (by providing incentives for sales) or directly at the consumer. It is a tactic for introducing new items, emptying inventories, building traffic and giving sales a little boost.Full Answer >
Direct marketing is an advertising strategy that physically deals and communicates with the consumer, while indirect marketing advertises in quantity by mass media outlets, such as Internet, TV and radio ads. Direct marketing methods include telemarketing, subscriptions and fliers.Full Answer >
A consumer benefit in consumer marketing is the positive value that a product or service provides to a consumer. A consumer benefit can either be inherent to the product or service, or it can be something intangible that the consumer might perceive about the product or service.Full Answer >