Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."Know More
Forbes reports that to reach younger consumers, Pepsi has tapped many celebrities over the years, ranging from pop stars to rap and hip-hop artists.
Meanwhile, the soft drink maker contends its Diet Pepsi brand is geared more toward adult women of all ages, according to Business Insider. The company particularly targets women who enjoy home design when marketing their diet beverage. Regular Pepsi also is marketed toward men with advertising featuring a NASCAR driver.Learn more about Marketing & Sales
The target market profile groups that Gatorade focuses on are athletes and teenagers. Gatorade is designed for athletes because it replenishes the body with electrolytes and carbohydrates before, during and after an intense workout.Full Answer >
Starbucks' target market is urban professional men and women between the ages of 25 and 40. This market segment is characterized by fairly high incomes, professional careers and a concern for social welfare. This demographic accounts for approximately 49 percent of Starbucks' total business as of 2015.Full Answer >
When seeking a job or trying to create a personal brand, people can market themselves by promoting skills, accomplishments and general knowledge on social media platforms, blogs and portfolio websites that display sample work. Publishing books and articles within a person's niche or area of expertise is also a marketing tool to put a person's name and brand in the spotlight.Full Answer >
Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49-year-olds, companies try to narrow their marketing as much as possible, finding only the consumers who are likely to buy from them.Full Answer >