Q:

Who is Pepsi's target market?

A:

Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."

Forbes reports that to reach younger consumers, Pepsi has tapped many celebrities over the years, ranging from pop stars to rap and hip-hop artists.

Meanwhile, the soft drink maker contends its Diet Pepsi brand is geared more toward adult women of all ages, according to Business Insider. The company particularly targets women who enjoy home design when marketing their diet beverage. Regular Pepsi also is marketed toward men with advertising featuring a NASCAR driver.


Is this answer helpful?

Similar Questions

  • Q:

    Who is Pepsi-Cola's target market?

    A:

    According to MyersBizNet, Pepsi-Cola's target market is young consumers, including those between 18 to 22 years of age. The assumption is that reaching new market segments is easier because young shoppers have not yet formed brand loyalty.

    Full Answer >
    Filed Under:
  • Q:

    What is an example of mass marketing?

    A:

    When a company engages in mass marketing, it chooses to overlook differences among the various segments in its market and instead to appeal to the entire market with one uniform strategy or offer, and one example is the Coca-Cola television ads that appear during the winter holidays. The polar bears cavorting and drinking Coca-Cola are designed to appeal to just about everyone, and because Coca-Cola is a product that spans different niches in terms of popularity, this is a campaign that has proved successful over time.

    Full Answer >
    Filed Under:
  • Q:

    What is the product concept?

    A:

    The product concept is a universal business hypothesis that assumes that customers desire products that have better features, performance and quality than the products that are already on the market. The product concept is a company's driving force to create cutting-edge products that are superior to other similar products.

    Full Answer >
    Filed Under:
  • Q:

    What is Sephora's target market?

    A:

    Sephora's general target market is higher-income women, but the stores are cleverly designed to break down the target market into smaller segments. Sephora tries to appeal to women who value quality and are willing to pay for it.

    Full Answer >
    Filed Under:

Explore