Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."Know More
Forbes reports that to reach younger consumers, Pepsi has tapped many celebrities over the years, ranging from pop stars to rap and hip-hop artists.
Meanwhile, the soft drink maker contends its Diet Pepsi brand is geared more toward adult women of all ages, according to Business Insider. The company particularly targets women who enjoy home design when marketing their diet beverage. Regular Pepsi also is marketed toward men with advertising featuring a NASCAR driver.Learn More
A target market is a business' ideal customer base. Having a target market helps a business leader direct marketing funds to the customers most likely to buy from the business.Full Answer >
A marketing analysis summary is a portion of a business plan that describes an industry and the owner's knowledge of the market. The summary is found after the company description in the business plan and includes conclusions and findings of the owner's research.Full Answer >
The product concept is a universal business hypothesis that assumes that customers desire products that have better features, performance and quality than the products that are already on the market. The product concept is a company's driving force to create cutting-edge products that are superior to other similar products.Full Answer >
When a company engages in mass marketing, it chooses to overlook differences among the various segments in its market and instead to appeal to the entire market with one uniform strategy or offer, and one example is the Coca-Cola television ads that appear during the winter holidays. The polar bears cavorting and drinking Coca-Cola are designed to appeal to just about everyone, and because Coca-Cola is a product that spans different niches in terms of popularity, this is a campaign that has proved successful over time.Full Answer >