The personal determinants of consumer behavior include age, occupation, lifestyle, income level and personality. These five qualities influence the types of products a consumer selects.Know More
Consumers often choose products based on their age. A person's taste in music, movies and fashion may depend on their age. In addition, older people make purchases that young people don't, including cars, houses and insurance policies. Age can also influence lifestyle.
The most prominent example of the lifestyle factor in consumer behavior is customers who buy brand name clothing. Some consumers care about owning designer brands, while others don't. Whether a consumer chooses products that enforce or create a specific image is dependent on his lifestyle.
Consumer also shop in accordance with their occupation, which often dictates what a consumer needs and how they should dress. This goes hand in hand with income level. Consumers may consider price for a number of reasons, but the first is usually their own monthly earnings. Lower-income consumers are interested in products that ensure their survival, while wealthier customers can afford more luxury items.
Lastly, consumers shop based on personality. Every individual has his own preferences and interests that are not necessarily dependent on other factors. Businesses market certain fitness products to fitness buffs and entertainment products to film and television aficionados. This factor often supersedes the others and appeals to consumers on an emotional and personal level.Learn more about Marketing & Sales
McDonald's, Walmart, Office Depot, Amazon and Overstock are examples of business-to-consumer, or B2C, companies. Other well-known examples include TJ Maxx, Denny?s, Target and ShopRite, but many local boutiques and small businesses are also B2C companies.Full Answer >
Before you design a survey on consumer awareness, you must define your survey goals. You also need to know how and to whom you plan to circulate your survey, which determines the number of questions you have.Full Answer >
As of March 2015, four of the biggest sites for buying and selling personal items online are eBay, Amazon, Craigslist and Bonanza. Craigslist is geared more to local pickups or deliveries, while the others are tailored to shipping items almost anywhere in the world.Full Answer >
The three most frequently studied demographic variables in the U.S. consumer market are age, gender and income level. Other variables that are frequently considered include education level, consumer occupation, family life cycle, social class, race and ethnicity. Demographic variables are associated with consumer needs and buying patterns.Full Answer >