Q:

What is a POG in merchandising?

A:

According to Trudy Brunot for the Houston Chronicle, POG is an acronym for the word planogram. These are used in the merchandising industry to provide a visual outline that dictates how a store's retail space should be organized. Planograms are usually constructed and delegated by a retailer's corporate headquarters. They tell a store's management and staff how to arrange products, shelving, tables, signage and fixtures.

Planograms issued by large companies, such as Best Buy and Walmart, are intended to help their store locations maintain a strict standard of uniformity. Planograms are also provided to retailers by large vendors to manage floor and shelving space so that the vendors' products are optimally placed in areas that are expected to garner the most sales. For example, vendors such as Coca-Cola and Pepsi can provide planograms to grocery stores to let the grocers' staff know to place the vendors' products at the end of the aisles so they are more easily noticed.

Planograms are often altered as seasonal products are rotated. They help a store to arrange new merchandise as it is introduced to the sales floor. Planograms can also dictate pricing, model types and style numbers. They tell a store where to place promotional displays, such as Cadbury Easter candies or Crayola back-to-school supply bins.


Is this answer helpful?

Similar Questions

  • Q:

    What does POG stand for in retail?

    A:

    POG is an acronym for planogram. A planogram is a detailed diagram that shows where and how employees should place products on retail shelves and display areas.

    Full Answer >
    Filed Under:
  • Q:

    What are environmental factors in business?

    A:

    Environmental factors are external factors that can't be controlled by a business, according to the Houston Chronicle. These factors fall into several categories, including socioeconomic, legal or ethical, political and technological factors.

    Full Answer >
    Filed Under:
  • Q:

    Why is health and safety important in the workplace?

    A:

    Workplace health and safety procedures are necessary for protecting employers and employees against certain hazards, such as disease and poisonous chemicals, according to Sherrie Scott for the Houston Chronicle. Guidelines are meant to enhance productivity. Health and safety procedures are also in place to prevent workplace violence.

    Full Answer >
    Filed Under:
  • Q:

    What are some daily safety tips?

    A:

    The Houston Chronicle's Small Business page offers various workplace safety tips such as keeping a break room area clean and turning off coffee makers and other appliances when not in use. Washing hands and taking home leftover food minimizes the spread of bacteria. Keeping foil away from microwaves is another safety tip. Employees also should try to keep liquids away from computers and other electronic devices as a precaution.

    Full Answer >
    Filed Under:

Explore