Q:

What is a promotional code?

A:

Promotional codes are codes created by businesses to sell their products and services to consumers. People can use promotional codes during checkout to receive discounts on their final purchase. Promotional codes allow businesses to track their marketing campaigns. They can determine when the code was used, at what retailer and how much the customer saved by using the promotion. They also have the ability to capture the customer’s information and send them information about future promotions and sales campaigns.

Promotional codes expire, which means some people lose the benefit of saving money. Although spending money when it is not necessary is not a good idea, consumers must not allow promotional codes to expire. Consumers should ask friends and family members if they want the promotional code and send it to them in an email so they do not go to waste.

Both new and returning customers can find promotional codes online. Many people save thousands of dollars each year simply by using promotional codes when making a purchase. For instance, many car rental businesses offer hundreds of promotional codes that save customers money each time they rent. If a customer does not know a valid code, simply inquiring about a promotional code at the checkout desk prompts employees to share the ones they have available.


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