Q:

What is the purpose of advertising?

A:

Quick Answer

Advertising is a medium of information meant to attract and inform the public about a product, service or business. There are dozens of advertising strategies that a person or business can use to fulfill this purpose.

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What is the purpose of advertising?
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Full Answer

Solicitation is a common strategy that works to try to convince people to shop at a particular store or buy a specific product. Promoting and marketing serve to forward a business's or person's agenda. This is a common strategy among those seeking to promote a brand. Some forms of marketing seek to raise awareness, and this is common for charitable organizations wanting to tell the greater public about a specific cause.

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Related Questions

  • Q:

    What is advertising?

    A:

    Advertising refers to the marketing communication that businesses use to persuade, encourage or manipulate audiences to get them to take some sort of action. The most common desired outcome is to make a purchase or follow some other dictate of consumer behavior, although advertising for ideological and political purposes is also popular. Commercial advertisers use "branding," or associating an image or name with specific qualities in the consciousness of the consumer, while affective advertisers attempt to get people to feel a certain way or believe a certain line.

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  • Q:

    What does advertising do?

    A:

    Advertising directs the public’s attention to a particular product or service and is intended to prompt a person to take action. It is designed to be memorable and persuasive.

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  • Q:

    What was the role of advertising in the 1920s?

    A:

    As the media grew in its ability to reach more households, the role of advertising increasingly changed into a vehicle through which Americans were introduced to all the modern conveniences available to them and the ways in which attaining them were within reach. Advertising took on the role of showing Americans all the possibilities as opposed simply to announcing prices and availabilities of necessities.

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  • Q:

    What is persuasive advertising?

    A:

    Persuasive advertising is the use of media to move an audience to take action. Advertising professionals pay for space or time in a medium to deliver messages to buy or use their service or product.

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