A questionnaire is made for the purpose of understanding the experiences, beliefs, perceptions and feelings of a given group of people. Questionnaires may be used in a variety of fields including business, science and social studies. Questionnaires create a more accurate picture regarding the way people view certain things in the community by collection of specific data.
Understanding experiences: certain questions are deliberately designed to get unbiased accounts of people's experiences with regard to specific issues that may include the use of a product or service.
Gauging feelings: some questions can easily help those conducting studies to gauge the feelings or mood of the population. In political circles, questionnaires are used to gauge the mood of the people with regard to certain political candidates or policies.
Beliefs: in order to discover whether a community is, for example, largely Christian or Muslim, conducting a survey using a questionnaire may be effective. Such research may help businesses or organizations ascertain which programs or products to sell in order to receive better results.
Perceptions: the way people perceive a product or issue may determine whether it is widely accepted or not. Finding out people's perceptions may help create better understanding on the matter, making it possible to come up with better solutions.Learn More
The purpose of a company's marketing mix is to control its marketing plan. An effective marketing mix includes the 4 Ps: product, price, place and promotion. How a company combines the 4 Ps determines its standing with customers and its income.Full Answer >
Interest groups raise awareness of the desires of a group of people to disseminate ideas to broader audiences. Interest groups can represent any number of particular wishes. Some interest groups represent charities or support environmental protection.Full Answer >
A questionnaire is a list of questions typically given to participants at an event, or to consumers of a product, in order to receive feedback or information on the subject. According to About.com, a questionnaire is typically printed.Full Answer >
The arrector pili muscle is made to lift the hairs on the body, which causes air to get trapped between the hairs and provide a layer of insulation against the cold. These muscles can also react in cases of fear and give different results in humans than animals.Full Answer >