Three examples of potentially questionable marketing practices include recommending inferior competitors, creating ghost locations and using aggressive research methods. Though many of these practices are legal, the extent to which they are employed often move them into a realm of moral ambiguity.Know More
The first scenario, recommending inferior competitors, often arises when a consumer wants to compare bids on a project, but does not know enough vendors to do so. When the consumer asks the first bidder for the names of others, the first bidder may choose to only list those whose prices or work quality are inferior and will keep them from being chosen.
Next, as part of a marketing strategy, businesses may be tempted to create ghost locations, or temporary offices that give the impression of a local presence. These locations may have very little staff support, or may be abandoned after the bidding process concludes. This practice is especially questionable when used to secure contracts that are reserved for local companies.
Finally, aggressive market research may include ethically objectionable activities that are not as extreme as industrial espionage, but have that tendency. For instance, a firm may not wish to gain access to a competitor's trade secrets by illegally tapping their telephones or computers. Instead they may find a reason to send someone into the competitor's building. And, once there, the scout takes the opportunity to count the machines, employees or inventory.Learn more in Marketing & Sales
According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Marty Shindler of The Shindler Perspective, Inc asserts that indirect marketing strategies can be nebulous, but their main objective is to portray the image of a well-run company. These factors include how visitors are received and phone calls handled.Full Answer >
The seven P's of marketing are the service marketing mix, which addresses seven key characteristics in building a complete marketing strategy. The service marketing mix extends the original product mix of product, place, price and promotion by adding three additional service components: people, processes and physical evidence.Full Answer >
Marketing is important for any business because it is what brings in the necessary client base to help the business grow. It is also important because it can be used as a way to build brand recognition and expand a business to different locations.Full Answer >
Content marketing is a strategy used to develop and distribute consistent, relevant and useful content for audiences. The purpose of content marketing is to attract and engage a target audience with the intent of generating traffic and creating a profitable customer action. This form of marketing is used as a communication tool with potential customers, without the goal of selling a product or service.Full Answer >