A marketing manager oversees the marketing department. She plans and coordinates marketing activities, such as identifying potential customers, developing marketing campaigns and organizing focus groups. She is responsible for developing marketing plans that align with the business’ strategy.Know More
A marketing manager faces challenges to outsmart competition each day. In order to win in marketing, she must research demographics, examine various trends and execute quickly. Failing at any one of these things means the company loses potential customers and revenue.
Advertisements online and on television are the product of hard work by a marketing manager and her team. After researching the market and identifying potential customers, commercials or advertisements are made using key marketing strategies to encourage potential customers to purchase the company's product. Some of these efforts focus on attracting new customers while others serve to retain their existing customer base.
The marketing approach differs for new customers and existing customers because company goals are different for each. Marketing campaigns with a focus on attracting new customers introduce potential customers to the company’s product. The marketing manager must use her experience and knowledge to help customers see that they need the product. Alternatively, campaigns that focus on retention serve to remind customers why the product is the best choice in the market.Learn more about Marketing & Sales
The role of a sales manager is to lead and mentor a team of salespeople. Although numerous sub-roles within this job position are fixed, other roles the sales manager fulfills change throughout the company's daily, monthly and yearly sales processes.Full Answer >
The primary role of marketing is to attract, retain and grow revenue from a company's targeted customers. In carrying out this role, marketing departments perform product and market research, prepare and package solutions, communicate brand value to the marketplace, and monitor ongoing customer relationships.Full Answer >
According to KnowThis.com, the role of marketing is to develop satisfying relationships that benefit both the customer and the organization. Marketing is also responsible for the majority of tasks that bring in revenue and profits to an organization.Full Answer >
The seven P's of marketing are the service marketing mix, which addresses seven key characteristics in building a complete marketing strategy. The service marketing mix extends the original product mix of product, place, price and promotion by adding three additional service components: people, processes and physical evidence.Full Answer >